Mauricio Eberle Morales

Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….Tools

Longtime CNN anchor Jim Acosta is reportedly exiting the network. His departure follows an extensive programming reshuffle that would have seen him moving from the 10 a.m. ET time slot to midnight. Oliver Darcy first reported Acosta’s decision in his Status newsletter. CNN’s Brian Stelter also included news of the departure in his Reliable Sources…Longtime

It’s the time of the year when station goals and personnel change. This time it’s at WSAV in Savannah, Georgia. Connor Hackling has been named ND at the NBC affiliate. “I am very excited to have Connor take over the leadership of our broadcast and digital news operations,” said WSAV vice president and general manager…It’s

Great Britain is the backdrop for many films and TV shows, but it finally takes center stage in a blockbuster-style global campaign to lure visitors–and shift the island’s reputation. VisitBritain’s “Starring Great Britain,” created by agency Pablo, shows off the nation through a cinematic lens, drawing on moments from movies and shows including Succession, Harry…Great

Budweiser’s Clydesdale foal has pulled the brand’s Super Bowl 59 ad wagon straight into the national telecast. Budweiser’s Big Game commercial, “First Delivery,” was set to air on digital channels and in select local markets including Oklahoma City and Tulsa, OK; Houston, San Antonio, and Waco-Temple-Bryan TX; St. Louis MO; and New Orleans LA. Now,…Budweiser’s

Hims & Hers is pushing for greater access to weight loss drugs during one of the peak eating days of the year. In its Super Bowl debut, the direct-to-consumer telehealth provider points out that 74% of U.S. citizens are overweight, and more than 500,000 die from causes related to obesity each year. Off-screen, the company…Hims

In 2023, Tubi took over the Super Bowl with a prank ad that had people questioning whether their Big Game feeds had gone down. Now, the Fox-owned ad-supported streamer is following that up by giving birth to an all-new character for Super Bowl 59. In the AVOD platform’s new 10-second teaser, a woman gets an…In

Sara Sandrik has been promoted to vice president and news director for ABC owned Fresno station KFSN. Sandrik has been the manager of news content since 2020. The station press release said that Sandrik has also executive-produced the station’s evening newscasts and has been instrumental in launching and growing KFSN’s newest newscast, Live at Three….Sara