Mauricio Eberle Morales

The creator marketing ecosystem dodged a potentially devastating bullet with President Donald Trump’s recent executive order postponing the ban on TikTok in the U.S. Now, a creator luminary is stepping in to help save the platform. Jimmy Donaldson, better known as MrBeast, has now joined a group in a bid to buy TikTok from its…The

The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg’s…The

The numbers are in and 24.589 million total viewers watched President Donald Trump’s inauguration on Monday, per Nielsen Media Research. That viewership spanned 15 networks, and peaked at 34.4 million during the 12:15 p.m. ET quarter-hour when Trump took the oath of office. (All times Eastern.) Not surprisingly, Fox News led the way in viewership….The

Deutsch Family Wine and Spirits has named Tombras its media agency of record (AOR), it exclusively told ADWEEK. The account expands an existing partnership between the pair. Tombras is currently creative AOR for Yellow Tail and Josh Cellars. Now, as media AOR, the agency’s Knoxville, TN headquarters and its New York City office will service…Deutsch

Seventeen years ago, a multimillion-dollar brand was born before the eyes of 1.13 million TV viewers, and none of them knew it. It began during the first season of The Real Housewives of New York. In episode six (“Girl’s Night Out”), Bethenny Frankel and Luann de Lesseps are ordering cocktails. “I only drink one drink,…Seventeen

Netflix had a massive quarter. In its earnings report for Q4, the streaming giant announced its biggest subscriber numbers to date, adding nearly 19 million paid subs, which pushed its numbers to over 300 million paid accounts. In addition, the company said 55% of sign-ups are coming to its ad tier, and the plan is…Netflix

Nielsen’s big data gets a big endorsement. Today, the Media Rating Council (MRC) announced it completed its accreditation process for Nielsen’s big data + panel national TV measurement. This marks the first time that the MRC has accredited a hybrid panel/big-data product that’s inclusive of person-level estimates, according to George Ivie, CEO and executive director…Nielsen’s