Ciencias de la comunicación

Condiciones de producción periodística en regímenes políticos con alto componente autoritario. El contexto cubano

Sección: Artí­culos Categorías: Periodismo Palabras clave: periodismo, profesional, régimen político, autoritario, Cuba Se parte del objetivo de determinar supuestos para el estudio de las condiciones de producción periodística en regímenes políticos con un alto componente autoritario. Se argumenta que existe una insuficiencia explicativa en el énfasis en el tipo de régimen político para el examen […]

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Building a Framework for Authentic Real-Time Brand Strategy That Works

This post was created in partnership with Monks Key takeaways Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so […]This post was created in partnership with Monks Key takeaways Real-time brand strategy is more complex than being the first to notice something and react.

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How to Keep the CMO From Becoming an Endangered Species

While the chief marketing officer (CMO) post isn’t about to disappear tomorrow, it’s impossible to ignore the mounting evidence of its steady erosion. As ADWEEK reported in August, the average […]While the chief marketing officer (CMO) post isn’t about to disappear tomorrow, it’s impossible to ignore the mounting evidence of its steady erosion. As ADWEEK

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How Brands Can Embrace and Build on Distraction Culture

This post was created in partnership with Screenvision Media Key takeaways Shrinking attention spans, multiple screens, and endless content streams have marketers exploring new ways to earn attention, remain culturally […]This post was created in partnership with Screenvision Media Key takeaways Shrinking attention spans, multiple screens, and endless content streams have marketers exploring new ways

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What Marketers Need to Understand About Trust in the AI Age

This post was created in partnership with Chase Media Solutions Key takeaways Trust has become the most valuable currency a brand can hold. Consumers are in control, and they are […]This post was created in partnership with Chase Media Solutions Key takeaways Trust has become the most valuable currency a brand can hold. Consumers are

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Using AI to Turn Smarter Signals Into Sales

This post was created in partnership with Fetch Key takeaways Pairing verified purchase data with AI innovation can be a potent combination, helping brands and agencies plan, personalize, and stay […]This post was created in partnership with Fetch Key takeaways Pairing verified purchase data with AI innovation can be a potent combination, helping brands and

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American Eagle’s CMO on Why Doing ‘Nothing’ Was the Boldest Move

More than two months after American Eagle’s campaign starring actress Sydney Sweeney ignited a national debate after some perceived it as a eugenics reference, chief marketing officer (CMO) Craig Brommers […]More than two months after American Eagle’s campaign starring actress Sydney Sweeney ignited a national debate after some perceived it as a eugenics reference, chief

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Human Storytellers Still Have an Edge in the AI Age

This post was created in partnership with Typeface Artificial intelligence is now cracking marketing’s oldest code, delivering the right message to the right person at the right time. This leap […]This post was created in partnership with Typeface Artificial intelligence is now cracking marketing’s oldest code, delivering the right message to the right person at

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Inside the Retail Media Playbook to Win the Future

This post was created in partnership with Best Buy Ads Retail media used to mean sponsored listings. That’s table stakes now, as the conversation has evolved to full-funnel and omnichannel […]This post was created in partnership with Best Buy Ads Retail media used to mean sponsored listings. That’s table stakes now, as the conversation has

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