Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI eraNow independent from Kantar Group, the company is evolving its approach to media measurement in the AI era Read More
Kantar Media Rebrands as Fifty5Blue Post-PE Carve-Out Read More »
The celebration for Survivor’s 50th season transformed the US into a real-world game.The celebration for Survivor’s 50th season transformed the US into a real-world game. Read More
How CBS Survived and Thrived With a 50-State Scavenger Hunt for Survivor 50 Read More »
Plus, why wellness has become inseparable from beauty.Plus, why wellness has become inseparable from beauty. Read More
Economic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonXEconomic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonX Read More
CMOs Are More Focused On Growing Revenue Than Brand Awareness Read More »
Plus, how the delivery service built one of the fastest-growing media networks.Plus, how the delivery service built one of the fastest-growing media networks. Read More
McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office, a move that comes as the agency continues to stabilize leadership and modernize its strategy function following the Omnicom-IPG merger.McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New
Shobha Sairam Joins McCann New York To Bolster Its Strategy Chops Read More »
Liquid Death’s latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.Liquid Death’s latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist. Read More
Liquid Death and Spotify Want to be the Soundtrack to Your Afterlife Read More »
More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend.More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend. Read More
Super Bowl 60 Sets Ad Sales Record, According to NBCU Read More »
The redundancies follow 4,000 cuts in December following the holdco’s IPG acquisition.The redundancies follow 4,000 cuts in December following the holdco’s IPG acquisition. Read More
EXCLUSIVE: Omnicom to Cut Nearly 100 More Jobs in March Read More »
Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially […]Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a
7 Lessons On Leading Through Change From a First-Time CEO Read More »
