Ciencias de la comunicación

A news crew for Reno, Nevada station KTVN got a front row seat to a hit and run on Tuesday night moments before going on-air. According to 2 News Nevada reporter Makayla Hardy, who was on scene at the time, a car and an SUV collided at around 7 p.m. Both cars had a green…A

Josh Haas explains how generative AI falls short in app development, leaving founders to face chaJosh Haas explains how generative AI falls short in app development, leaving founders to face cha Read More

Dick’s Sporting Goods has a new executive to lead its retail media network. David Young has joined Dick’s as a vice president to oversee the ad business. The retailer launched its retail media network, Dick’s Media Network, in 2022. He brings more than 20 years of experience in managing media and ad networks, most recently…Dick’s

In 2015, Instagram contributed only 7% to Meta’s total U.S. revenue, according to Emarketer. Ten year’s later, the app is projected to account for half, according to the research firm’s latest forecast. Instagram is projected to generate $32.03 billion in U.S. advertising revenue next year, a 24.4% increase from 2024, per Emarketer. This rise would…In

Uber has a new global head of advertising in Kristi Argyilan, effective today. The exec joins from Albertsons, where she led the grocer’s ads business as senior vice president of retail media since July 2021. After launching its advertising business in 2022, Uber announced in August that it was on track to hit $1 billion…Uber

WTAE reporter Bob Mayo said he is retiring on December 31. TribLive points out that this is the “third significant on-air retirement from Pittsburgh TV stations this quarter, following the departures of KDKA-TV’s Jon Delano and WPXI’s David Johnson.” “I’m grateful for my years at WTAE, a station I’ve watched since I was a kid…WTAE

This is TVNewser’s basic cable network ranker and cable news report for the week of Dec. 9, 2024. The cable news nets had a ho-hum week as none of the big three outlets posted week-to-week gains with total viewers in primetime. But CNN did have something to be happy about as the network saw a…This

For better or worse, people had a lot of feelings about advertising this year. Thanks to social media, advertisers can no longer launch their campaigns into a void, hoping their marketing investment later pays off in increased sales. Advertising is now a two-way street, and brands must be prepared at all times for consumer feedback….For