Ciencias de la comunicación

For better or worse, people had a lot of feelings about advertising this year. Thanks to social media, advertisers can no longer launch their campaigns into a void, hoping their marketing investment later pays off in increased sales. Advertising is now a two-way street, and brands must be prepared at all times for consumer feedback….For […]

Yesterday, we told you that Ana Orsini, anchor at KOLD in Tucson, Arizona, died suddenly last week. At that time, we didn’t know the cause of death. The station later said Orsini died of a brain aneurysm. She joined KOLD in June 2023 from a station in Medford, Oregon, where she spent three years as…Yesterday,

This month, The Weber Shandwick Collective (TWSC) got a new CEO–but it seems like there won’t be much of an adjustment period. Susan Howe stepped into the chief executive role at the communications agency on Dec. 2, and since joining nearly 29 years ago, she has held successive leadership roles running the gamut from regional…This

The real couples featured in Hinge’s new campaign share a funny coincidence: All of them unknowingly crossed paths with their future partner in person before connecting on the dating app. Hinge tells these surprising, true love stories in its latest ads, which continue its long-running “Designed to Be Deleted” platform. The campaign-launching amid reports of…The

American voters have made a clear and undeniable choice. Donald Trump will be their 47th president come January. They have chosen him despite — or because of — his vows to go after his political adversaries and his deep-seated animosity towards the news media, which he labels as the “enemy of the people.” During Trump’s

Twenty years ago, I sold my namesake agency I founded at age 27 to Edelman. At the time, many accused me of being a sellout, but the truth is I would have sold out had I not sold the agency. I never intended to establish a shop of my own. But after a rather chilling…Twenty

Caitlin Clark had an effect on women’s sports in 2024, but investment at every level of the game will push it into the future. The growth of women’s sports in the United States has continued its upward trajectory since the Title IX education amendment of 1972 prohibiting federally funded schools from discriminating based on sex….Caitlin

It’s a tale as old as (Christmas) time: A big city single gal spends the holidays in a snowy small town where she makes a love connection with a local single guy. That storyline is the hallmark of the Hallmark Channel’s holiday movie empire–and it’s about to become the premise of one of the network’s…It’s

Over the past year, the media industry once again found itself reacting to new technologies, audience behaviors, and economic circumstances. From the growing influence of artificial intelligence to the algorithmic shifts of social media, the pace and scope of transformation has been dizzying. Meanwhile, financial hardships have led to widespread job losses and corporate restructuring,…Over

Agencies have their own unique ways of celebrating the holidays. Some show off their creative flair with quirky cards and gifts, while others give back to their communities and causes they care about. Below, ADWEEK picks a few of our favorite festive give back initiatives among agencies that are celebrating the holidays this year by…Agencies