Ciencias de la comunicación

The New York Times’ affiliate brand Wirecutter is partnering with Google Shopping to help procrastinating shoppers find last-minute holiday gifts. From Dec. 20 to Dec. 26, Google Shopping buttons will appear next to 150 curated Wirecutter products, according to Cliff Levy, the deputy publisher at The Athletic and Wirecutter. The buttons, overlaid with phrases like…The […]

Google is celebrating the big surprises of 2024 by dedicating its 14th annual Year in Search campaign to breakout stars, including a pygmy hippo, the personification of anxiety, and Dr Pepper with pickles. The nearly four-minute film, created by Google Brand Studio, is devoted to breakout searches — or terms that spiked by more than…Google

ABC World News with David Muir remained America’s No. 1 evening news program in total viewers and the Adults 25-54 audience for the week of December 9. All three evening newscasts showed minimal to no movement in total viewers compared to the previous week. However, WNT was the only broadcast with week-to-week gains in the…ABC

With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the intersection of music, technology, and brand marketing. Kirshbaum released the agency’s first Beats + Bytes 2024 Trend Recap on Tuesday Dec. 17, comprising the newsletter’s archives and top cultural trends at the center of those…With

The morning show battles are settling into the new normal as NBC News’ Today continues to be the most-watched program among total viewers and the advertiser-coveted demo of Adults 25-54. Today widened its lead over ABC News’ Good Morning America during the week of Dec. 9, and extended its winning streak in total viewers to…The

Derek Rowles has been named news director for Raleigh CBS affiliate WNCN. “Derek has been an invaluable member of the CBS 17 newsroom since coming to the station. As our Assistant News Director, he made an immediate impact with his deep knowledge of the market and strategic vision. He knows and cares about the people…Derek

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mark Vondrasek, chief commercial officer of Hyatt Hotels Corporation. Mark shares how Hyatt is redefining hospitality through innovation, well-being, and customer-centric experiences. From loyalty programs that extend care to loved ones to cutting-edge digital personalization, Mark provides…In

In this episode of the Brave Commerce podcast, co-hosts Rachel Tipograph and Sarah Hofstetter welcome Victoria Lozano, evp of brand marketing at Crayola, to discuss how this iconic brand continues to innovate and make an outsized impact with a lean team of fewer than 2,000 employees. Victoria shares Crayola’s enduring purpose rooted in fostering creativity…In

The National Football League (NFL) and creative partner 72andSunny are teaming up again for the league’s Super Bowl 59 ad. The NFL didn’t provide details about the spot. 72andSunny has produced the League’s Super Bowl ads since 2019. The agency has also played a key role in its “helmets off” marketing strategy, which reveals player…The

HBO’s Emmy-winning series The White Lotus is returning for its third season, and brands want in to target fans of the hit show. On Dec. 16, HBO released the trailer for the highly anticipated third season of The White Lotus, which was created by Mike White. This season will star Leslie Bibb, Carrie Coon, Walton…HBO’s