Ciencias de la comunicación

On one side of the room, there’s a bare folding table with a few sad offerings: a solitary glass of milk and a nondescript plate of cookies. On the other, there’s an elaborate holiday display with Christmas trees, glowing candles, crystal goblets, and enough sweet treats to cause a diabetic coma. Which is more appealing?…On […]

KOLD anchor Ana Orsini has died. She was 28. “Last week, we lost a beloved member of our KOLD news team. Ana Orsini was our anchor, a leader of the morning team, and most importantly a great friend to so many at the station. I had the pleasure of working with her during the morning,”…KOLD

The holidays is a time to give, whether that’s a gift to a loved one or to a charitable effort. For agencies, in addition to being a nice gesture, a holiday card is another canvas to show off their wildest creative ideas to clients and the world. Many take their holiday ho ho hos to…The

Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of…Tools

Maria Rozman has been hired as senior director of News for Spectrum Noticias. Charter said Rozman will help shape the future of Spectrum’s Spanish language news programming. She joins Spectrum News from Telemundo Atlanta, where she served as the news director and also supported Telemundo stations in Alabama, Georgia, Tennessee, and South Carolina.Maria Rozman has

Amazon Web Services and poolside have announced a multi-year agreement to make poolside’s generatAmazon Web Services and poolside have announced a multi-year agreement to make poolside’s generat Read More

The aspirations around experiential events have exploded in recent years. Activations used to be confined to physical spaces, and now entire worlds can be built in digital realms like Fortnite. And even physical events have reached ambitious new heights. Now in its sixth year, ADWEEK’s 2024 Experiential Award winners know how to dazzle with interactive…The

For Greg Hahn, co-founder and chief creative officer of Mischief @ No Fixed Address, the riskiest thing a brand can do is be “ignorable.” Mischief’s own brand of creativity has been hard to ignore the past few years. Producing brave work for clients, from Goldfish’s “Chilean Sea Bass” rebrand to Coors Light’s “Time Capsule” spot,…For

As the retail and commerce media industry grows, the space is ripe for new deals between retailers and publishers. In April, ADWEEK broke the news about Best Buy’s partnership with CNET, and some analysts see that deal as a preview of what’s to come. Through the deal, Best Buy and CNET combined their ad inventory…As

A few recent events have put private labels, also known as store brands, in a good position for the future. First, supply chain issues during the pandemic led to shortages among big-name brands, forcing many shoppers to give private label products they might have ignored in the past a try. Second, high rates of inflation…A