Ciencias de la comunicación

Ikea’s ‘Sleep Talk Reviews’ Shows Why Vulnerability Pays Off

“Going into the shoot, we had no idea what we were going to capture,” said Rethink creative director Geoff Baillie. That uncertainty is what makes “Sleep Talk Reviews” such a refreshing campaign […]“Going into the shoot, we had no idea what we were going to capture,” said Rethink creative director Geoff Baillie. That uncertainty is what makes “Sleep

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X Games Targets Future Outsiders With Rebrand and Global League

X Games revealed a rebrand, including a new logo, identity, and aesthetic designed to reflect its global ambitions and rebellious spirit. X Games revealed a rebrand, including a new logo, identity, and aesthetic designed to reflect its global ambitions and rebellious spirit.  Read More

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The White House Kicks Tylenol Into Crisis Mode Again. Will Its PR Playbook Work This Time?

Robert Andrews would forever remember when his phone rang on Friday, September 30, 1982. He was assistant director for PR at Johnson & Johnson, whose pain reliever, Tylenol, was the […]Robert Andrews would forever remember when his phone rang on Friday, September 30, 1982. He was assistant director for PR at Johnson & Johnson, whose

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