Ciencias de la comunicación

Can Buzzy Marketing Bring Back JCPenney? CMO Marisa Thalberg Is Betting on It

Jeff Bezos’ wedding to Lauren Sánchez in Venice was among 2025’s biggest news stories. The dish wasn’t just over the private island, the celebrity guest list, and the parking for […]Jeff Bezos’ wedding to Lauren Sánchez in Venice was among 2025’s biggest news stories. The dish wasn’t just over the private island, the celebrity guest

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IAS Moves Beyond Verification With New AI Agent for Ad Campaign Optimizations

IAS’ new AI agent analyzes live campaign data and can automatically apply brand safety and context controls inside marketers’ preferred DSPs.IAS’ new AI agent analyzes live campaign data and can automatically apply brand safety and context controls inside marketers’ preferred DSPs. Read More

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2026 Predictions: Search Takes a Backseat as Brands Battle Inside AI’s Black Box

Predictions are hard, especially now: inevitably some things will look obvious or outlandish in hindsight. I ask that you only remember the predictions I got right.Predictions are hard, especially now: inevitably some things will look obvious or outlandish in hindsight. I ask that you only remember the predictions I got right. Read More

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ADWEEK 2026 Creative 100 Now Open for Nominations

Back for its 12th year, the ADWEEK Creative 100 is now open for submissions.  This renowned list highlights the top creative minds in the marketing, advertising, media and entertainment industries, […]Back for its 12th year, the ADWEEK Creative 100 is now open for submissions.  This renowned list highlights the top creative minds in the marketing,

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