Ciencias de la comunicación

How Budweiser, Pepsi, and Dunkin’ Won the Super Bowl, and Michelob Ultra Lost It

The results of Ipsos’ Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second spot.The results of Ipsos’ Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams

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Business Dinners Are Too Long and Boring. Here’s How to Make Them Work.

We need to end the long, drawn-out, overly formal business dinner. Because while I absolutely believe in the value of spending time outside the office with prospective partners, current partners, teammates, agencies, and more—frankly, I’d rather do it over quesadillas.We need to end the long, drawn-out, overly formal business dinner. Because while I absolutely believe

Business Dinners Are Too Long and Boring. Here’s How to Make Them Work. Read More »

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