Ciencias de la comunicación

OpenAI is making it easier for advertisers to buy ads on ChatGPT with a self-service ads platform, new partners, measurement tools, and bidding options.OpenAI is making it easier for advertisers to buy ads on ChatGPT with a self-service ads platform, new partners, measurement tools, and bidding options. Read More

This is the first in a three-part series on what separates CMOs who advance from those who stall. Next week: the ROI question marketers keep fumbling, and what they must […]This is the first in a three-part series on what separates CMOs who advance from those who stall. Next week: the ROI question marketers keep

The marketing exec’s departure comes at a dynamic time for the automakerThe marketing exec’s departure comes at a dynamic time for the automaker Read More

Plus, empowering teams to act with conviction, even without perfect data.Plus, empowering teams to act with conviction, even without perfect data. Read More

WBD’s ad leaders outline priorities for upfront as they steward the business through the Paramount merger.WBD’s ad leaders outline priorities for upfront as they steward the business through the Paramount merger. Read More

This post was created in partnership with Doceree Key Takeaways From the success of GLP-1 marketing to the viral campaign encouraging men to get a prostate screening, health marketing done […]This post was created in partnership with Doceree Key Takeaways From the success of GLP-1 marketing to the viral campaign encouraging men to get a

This post was created in partnership with Mutinex Key takeaways AI has moved from abstract promise to daily marketing work, but brands are still sorting out where it creates business […]This post was created in partnership with Mutinex Key takeaways AI has moved from abstract promise to daily marketing work, but brands are still sorting

This post was created in partnership with Silverpush Algorithms are flooding feeds with AI slop. What’s a brand that’s spending money and time to capture attention to do? During an […]This post was created in partnership with Silverpush Algorithms are flooding feeds with AI slop. What’s a brand that’s spending money and time to capture

The Creative Cabana will host a gelateria, a Pride Party, and over 30 points of programming.The Creative Cabana will host a gelateria, a Pride Party, and over 30 points of programming. Read More

Volume 70, Issue 2, February – May 2026, Page 244-263. Volume 70, Issue 2, February – May 2026, Page 244-263<br/>. <br/> Read More