Ciencias de la comunicación

It’s a new era for the NBA, and its marketing is reflecting that. We’re still a little less than a month away from the start of the National Basketball Association (NBA) season and the 11 games that comprise Kia NBA Tip-Off 2024, but players have reported to training camp and preseason and international exhibitions in…It’s […]

Google’s AI-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a briefing for the press about new features this week. Google stopped short of giving any more specifics about the increase publishers were seeing. A query asking…Google’s

The October 2024 issue of ScopeTrader astronomy magazine has been officially released, packed witThe October 2024 issue of ScopeTrader astronomy magazine has been officially released, packed wit Read More

For a heaping helping of mind-bending marketing, look no further than art collective Meow Wolf. That’s both a broad and a specific statement, with the growing entertainment company providing the latest example of its trippy advertising style with a campaign to promote its new Texas exhibit. “Change Your Frequency,” from creative agency Buck, aims to…For

WFLA meteorologist Leigh Spann is leaving the Tampa NBC affiliate after 17 years. She announced her departure last month. Spann joined the station in 2007. She told viewers she didn’t come to the decision lightly, but her husband got a job in Ohio awhile ago and she said she “just wasn’t ready” to leave then,…WFLA

Approximately 75 staffers in Disney’s ABC News and local-station operations will be laid off, part of a series of moves across the large media conglomerate that aim to cut costs amid a difficult operating environment. (Variety) According to Variety, these reductions are in addition to the 300 roles that Disney eliminated last week within its…Approximately

Sinclair’s NewsON and Mindgrub have announced a collaboration to launch an Apple Vision Pro app for NewsON. This is Sinclair’s first foray into spatial computing specifically for local news delivery, blending digital content with physical surroundings. Using Apple’s Vision Pro technology, NewsON and Mindgrub plan to transform the way audiences watch and interact with local…Sinclair’s

The Home Depot’s ads business, named Orange Apron Media, has launched a self-service platform that lets advertisers buy ads that run on The Home Depot’s ecommerce site and on other publishers’ websites. The new platform, called Orange Access, allows brands to buy these onsite and offsite ads together. Advertisers can also update campaigns as they…The

Microsoft’s latest announcement emphasizes the importance of trust in unlocking the potential ofMicrosoft’s latest announcement emphasizes the importance of trust in unlocking the potential of Read More