If you’ve ordered a burger lately, you may have noticed that more of them are smashed. Smash burgers–made by smashing ground beef on the grill, creating a thin patty with crisp edges–are everywhere in 2024, from high-end restaurants to casual dining chains, beating fast food brands at their own game. Take Chili’s Grill & Bar….If […]
Smash Burger Battles: Why Brands Beyond Fast Food Are Firing Up the Grill Read More »
Former President Donald Trump is no longer on the clock. CBS News announced today that Trump has cancelled a planned appearance on its long-running newsmagazine, 60 Minutes. Vice President Kamala Harris will still sit for an interview, set to be broadcast on Oct. 7. 60 Minutes announced Trump’s decision to drop out on X, formerly…Former
Donald Trump Cancels 60 Minutes Interview Read More »
ABC World News Tonight with David Muir started the 2024-2025 broadcast season in its usual first place position in both total viewers and the advertiser-coveted demo of Adults 25-54. It’s the ninth consecutive year that WNT opened the season as the most-watched evening newscast. In addition, the program extended its winning streak in total viewers…ABC
Luxury brands like YSL, Tom Ford, and Dior have gotten into high-end beauty products like blush, lipstick, and fragrance to expose consumers to their brands with more affordable price points. And drugstore brands are fighting back with similar but cheaper products as well as marketing that calls out competitors’ high prices. Drugstore brands such as…Luxury
How Drugstore Brands Are Challenging Luxury Beauty With Price-Conscious Ads Read More »
Derek Schnell has been promoted to regional director of news for Hearst Television. Schnell has been the news director at KCRA and KQCA in Sacramento since 2018. He will continue to serve as KCRA/KQCA news director. In his new position, Schnell will have management oversight for the news operations of the company’s California stations, KCRA/KQCA…Derek
Hearst Names Derek Schnell Regional Director of News Read More »
The seesaw battle for first place in total viewers between Good Morning America and Today shifted in GMA’s favor. The ABC News morning show claimed No. 1 over its NBC News AM rival to begin the 2024-2025 season. One week after ceding the top spot, GMA reclaimed its throne in total viewers, moving ahead of…The
Frequent visitors to CNN’s website will be greeted with a different kind of headline today–one that will encourage them to pay in order to continue reading. Beginning Tuesday, the Warner Bros. Discovery-owned news network is introducing a $3.99/month digital paywall for U.S. users to access its content. The network has been teasing this option for…Frequent
CNN Introduces Metered Paywall for U.S. Visitors Read More »
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Shane O’Rourke, head of performance marketing at Diageo, to explore how the global beverage giant is adapting to the unique economic challenges and shifting consumer behaviors in the U.K. market. O’Rourke shares insights into how Diageo is leveraging…In
Diageo Is All In on AI, Retail Media and Workplace Diversity Read More »
Tuesday night’s vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance is sure to bring in a lot of eyeballs. But there’s a chance that CBS News may not be able to provide a full accounting of the audience size. That’s because the network’s parent company, Paramount Global, is involved in a potentially…Tuesday
How Paramount’s Nieslen Dispute Could Impact CBS News’ Vice Presidential Debate Read More »
Photo editing platform Visual Supply Company (pronounced vis-co), is digging deeper into the ad-selling game with the hope of more effectively monetizing its user base. The decade-old platform said it has 60 million unique monthly visitors, and over 200 million registered users, (those who have signed up with an email address). The user base skews…Photo
Photographer-Heavy Platform VSCO Starts Selling Ads With Liquid IV Campaign Read More »
