Ciencias de la comunicación

It was an iconic race in an Ichanic place. Last week ushered in the inaugural and first-of-its-kind women’s track event, Athlos, at legendary Icahn Stadium. Featuring the fastest women in the world, the largest purse in women’s track history, a giveback structure that rewards athletes more than ever before, and the kind of entertainment swagger…It

In 2020, after a Minneapolis police officer murdered George Floyd, protests led by civil rights group Black Lives Matter galvanized corporate America to take action. In the months after, household-name brands, including Microsoft, Uber, Target, and Cisco, publicly pledged to create various internal programs to foster diversity, equity, and inclusion (DEI.) However, companies that once…In

The latest–and, for now, final debate–of the 2024 presidential election cycle takes place on Tuesday hosted by CBS News. The vice presidential candidates Gov. Tim Walz and Sen. J.D. Vance–respective running mates of Vice President Kamala Harris and former President Donald Trump–will face off in New York City as the sprint towards Election Day enters…The

The chief executive and publisher of the left-leaning news publication The New Republic, Michael Caruso, stepped down from his role on Thursday, according to an internal memo obtained by ADWEEK. Caruso took the helm of the 110-year-old publisher in February 2023, following stints at The Hill and The Smithsonian Institute. Brian Groves, director of circulation…The

Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference to use “Latin.” The creator economy is expected to nearly double over the next five years, growing from $250 billion today to an estimated $480 billion by 2027. Creators are now everywhere, in all forms. Cannes Lions,…Editor’s

Global adtech platform Equativ continued its growth trajectory with its acquisition of retail media platform Kamino Retail. The move strengthens Equativ’s capabilities in the retail media sector, which is projected to reach $166 billion by 2025, and builds upon its acquisition of Sharethrough in June, with that combination of supply-side platforms creating one of the…Global

Strength and cardio interval training workout provider Barry’s added some strength to its C-suite with the hiring of Jackie Lamping as chief marketing officer. At Barry’s, Lamping will develop and drive the company’s overall global marketing strategy, overseeing digital marketing efforts and in-studio community marketing initiatives. The company said the goal is for her to…Strength

Will it take a maximum effort for Ryan Reynolds to go public? MNTN, the connected TV advertising platform where Reynolds serves as chief creative officer, tapped Morgan Stanley to explore a potential initial public offering, Bloomberg reports. The IPO could take place as soon as early next year, according to Bloomberg, with ongoing discussions being…Will

As predicted, America’s Hispanic and Latinx footprint continues to grow rapidly. Hispanics now represent more than 20% of the U.S. population, and the U.S. Census Bureau estimates that around 1 in 4 Americans will be Hispanic by 2060. Yet, brands are slow to catch up, as the younger Latinx generation often feels like an afterthought…As