Ciencias de la comunicación

The advertising technology company OpenWeb appointed industry veteran Jim Daily as its new chief executive officer on Monday, marking a new era for the firm following a period of highly visible turbulence among its leadership team. Daily, who begins the role April 1, previously served as the North American CEO and global president at Teads,…The […]

Perplexity is making its biggest marketing bet yet. The AI search startup has launched its first celebrity-led ad campaign, starring Squid Game actor Lee Jung-jae, in a mid-seven-figure buy across major streaming platforms. The 90-second ad spot, filmed in Korea, takes a playful jab at Google, dubbed “Poogle” in the ad. Jung-jae, caught in a…Perplexity

What if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn’t just a new frontier, it was a place that experienced stratospheric year-over-year growth–and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how…What

President Donald Trump has silenced Voice of America, the federally-funded news organization that has beamed its broadcasts abroad for over eight decades. On Friday afternoon, the Trump administration issued an executive order calling for the dismantling of the U.S. Agency for Global Media, which oversees the outlet. The following morning, over one thousand VOA employees…President

CBS News New York (WCBS) chief weathercaster Lonnie Quinn will be off the air for several weeks to recover from an accident. Quinn suffered a concussion earlier this year after, he said, he “took a wallop” on his head. The New York CBS owned station said Quinn went to the hospital and had a CAT…CBS

WLTX anchor J.R. Berry said he’s been diagnosed with a curable form of cancer and that he will be off the air for several weeks. “The docs tell me I have a very treatable, very curable form of cancer,” he announced on social media. “I have a great team and we’re ready to tackle this…WLTX

San Diego ABC affiliate KGTV got caught in the recent Scripps layoffs. The Times of San Diego said roughly 20 staffers, including photographers, producers, and a receptionist were laid off. The media outlet provided a pretty detailed list of those affected. According to sources familiar with the situation who spoke to Times of San Diego…San

Conan O’Brien’s first time hosting the Oscars had a lot of Substance, so the comedian is back to host the 98th Academy Awards. Today, Academy CEO Bill Kramer and Academy President Janet Yang announced that O’Brien is returning for a second year to host the Oscars, which takes place on Sunday, March 15, 2026. In…Conan

PepsiCo may be looking to add to its growing portfolio of healthier brands, as sources with knowledge of the talks recently told Bloomberg the food and beverage giant is in advanced discussions to acquire Poppi for more than $1.5 billion, perhaps as early as this week. The move would give PepsiCo shelf space in the…PepsiCo

If Gatorade is going to let its “Is It In You?” slogan hang around for the better part of three decades, it occasionally needs to allow a new generation to determine what “it” is. For its latest March Madness campaign, Gatorade recruited USC sophomore guard and Big 10 player of the year JuJu Watkins, highly…If