Walgreens’ media chief James Lerner does not trust what’s going viral on TikTok. “Can we trust what’s going viral on TikTok? Absolutely not. It’s all a lie. It’s all an illusion,” said Lerner, senior director of media strategy & planning at Walgreens. “It’s always somebody like me in the background saying, ‘I need just a…Walgreens’ […]
Walgreens’ Media Chief Calls TikTok Virality ‘All a Lie’ Read More »
Gap has been harking back to the ads of its 1990s and 2000s heydays throughout this year as it aims to recapture its cool, and its holiday spot is no exception. “Give Your Gift” assembles a cozy choir of musical creators and rising stars clad in Gap’s CashSoft “cashmere-like” sweaters, scarves, and knits. Together they…Gap
Gap’s Creator Choir Throws it Back to the ’90s With a Festive Janet Jackson Cover Read More »
Outside of the record-setting Olympic Games revenue announced by NBCUniversal parent company Comcast during its third-quarter earnings, the company made news by announcing exploratory plans to spin off its cable networks into a new company. (ADWEEK) Flagship streaming service Peacock added 3 million subscribers to reach 36 million. (Deadline) Peacock grew its third-quarter revenue and…Outside
NBCU Parent Comcast Explores Spinning Off Cable Networks Read More »
On Thursday, OpenAI added an artificial-intelligence-powered search engine directly within its popular chatbot, ChatGPT. This move positions ChatGPT to compete with established tools like Google Search, Microsoft Bing, and San Francisco startup Perplexity. (ADWEEK) ChatGPT search offers up-to-the-minute sports scores, stock quotes, news, weather, and more, powered by real-time web search and partnerships with news…On
OpenAI’s ChatGPT Search Goes Live, Taking On Google and Perplexity Read More »
Two Mexican journalists were shot dead in less than 24 hours in western states, according to authorities, as the country faces a flare-up of violence in the region. (Reuters) Journalist Mauricio Solis of news page Minuto por Minuto was shot to death late Tuesday just moments after he conducted a sidewalk interview with the mayor…Two
2 Journalists Killed in Separate Incidents in Mexico Within 24 Hours Read More »
As 1 billion people worldwide get ready to celebrate Diwali, known as the festival of lights, brands are also looking to enter this cultural moment and capitalize on this holiday. Target is selling a wide range of Diwali items, including books, food, decorations and games. Costco is selling a 10-piece Diwali Diya set. Hallmark has…As
3 Things Brands Must Keep in Mind to Get Diwali Right Read More »
Fox News is going state of the art for its Election Night edition of Fox News: Democracy 2024. The network will debut immersive graphics technology in Studio M–its election coverage HQ in New York City–as well as several technological and design innovations. Anchors Bret Baier and Martha MacCallum will again lead the network’s extensive multiplatform…Fox
Election Night 2024: Fox News Media Shares Its Coverage Plans Read More »
For more than 175 years, The Associated Press has provided a critical service by calling U.S. presidential elections. What began in the 1800’s with Pony Express riders collecting results on horseback, has grown into a network of thousands of stringers, researchers, reporters, analysts, editors, data journalists and race callers compiling voting results for races all across
How the AP Calls Elections Read More »
The amount Amazon made from net sales of its advertising services in the third quarter was $14.3 billion, up 19% year-over-year. Ads made up almost 9% of Amazon’s total sales. (ADWEEK) In September, it was revealed that Amazon secured more than $1.8 billion in advertiser commitments for its streaming services during its inaugural upfront presentation…The
Amazon’s Ad Business Grew Faster Than the Company’s Overall Growth in Q3 Read More »
Former President Donald Trump filed a lawsuit against CBS News Thursday, alleging that the network engaged in election interference by doctoring a 60 Minutes interview with Vice President Kamala Harris, per a court filing. (Axios) Trump’s legal complaint was filed Thursday in federal court in the Northern District of Texas Amarillo division, a remote venue…Former
Trump Sues CBS News for $10B Over Harris Interview Read More »
