Ciencias de la comunicación

Amid another contentious presidential election year, where neither side seems to agree on any of the issues, one thing is certain: Political ads have been pummeling the public for months. One estimate expects advertising for the presidential general election alone to hit $2.16 billion this cycle, up 17% relative to 2020. A recent survey from…Amid […]

Dany Garcia is dancing in her living room. As she poses, a group of young women who have helped develop her social media presence chant: “Killer heels and a Bodycon dress. Killer heels and a Bodycon dress.” It’s Garcia’s spin on the “Boots and a Slicked-Back Bun” meme that flashed briefly during midsummer before becoming…Dany

If you had planned to dress up as a Chipotle “Boorito” for Halloween, here’s the bad news: it’s sold out on costume retailer Spirit’s website and scarce or nonexistent at its stores around the country. For those who can’t get their hands on the silver head-to-toe bodysuit, complete with a sticker that identifies “chicken” or…If

Stagwell chairman and CEO Mark Penn can’t tell you who will win the upcoming presidential election. But he can give you a history lesson on how both the winners and losers of past elections strategized and marketed themselves – and how that ties in with current brand marketing trends. Penn went over the basics of…Stagwell

New platform Sight Lines, launched this month by Murphy Media Partners, aims to boost investment and leadership in women’s sports through a series of global events. New research by Wasserman’s women-focused practice, The Collective, found that the key barriers to investing in women’s sports were lingering resistance among brand leaders and lack of industry data,…New

Netflix has debuted a star-studded brand campaign for its new mobile feature, Moments, which allows users to share favorite scenes from TV shows and movies. Moments launched on Netflix’s iOS app on Monday (Oct 28) and will roll out on Android in the next few weeks. The personalized feature lets members bookmark specific scenes from…Netflix

Neither Deep Blue Sports + Entertainment nor the Professional Women’s Hockey League existed before 2023, but each can help the other advance women’s sports for the foreseeable future. Deep Blue just announced that it is adding the PWHL to its Deep Blue Exchange (DBX), which is dedicated to representing teams, leagues, and businesses in the…Neither

Shoppers can find most things they need on Amazon, and some they don’t (see: tiny deck chairs and emotional support pickles). They can also order sushi, burritos, and more without delivery fees, thanks to a tie-up with takeout app Grubhub. Since 2022, Amazon Prime’s 180 million members have had access to Grubhub+, the brand’s premium…Shoppers

As the host of CNN’s The Source, it’s only appropriate that Kaitlan Collins has regularly been a source of Donald Trump’s ire. In 2018, the Alabama-born journalist was famously barred from a Rose Garden press conference after Trump administration officials objected to her line of questioning during an Oval Office event with the then-president. Five…As

Appy Pie, the no-code development platform, recently announced the launch of its AI App GeneratorAppy Pie, the no-code development platform, recently announced the launch of its AI App Generator Read More