Ciencias de la comunicación

The mornings looked bright for CBS Mornings during the week of Jan. 27. CBS News’ flagship morning show was the only newscast to see week-to-week audience gains in total viewers and the prized demo of Adults 25-54. Some of that morning glow also rubbed off on NBC News’ Today, which can relax a little as…The […]

Dentsu has appointed Jeff Greenspoon as chief global client officer in the latest change to the agency’s leadership team, it exclusively shared with ADWEEK. Greenspoon has been at Dentsu for over a decade, most recently as chief business officer, Americas and global practice president, integrated solutions. He will continue as Americas chief business officer while…Dentsu

Consumer engagement has entered a new era where inspiration meets action, and platforms like Pinterest are leading the charge. As a leading visual discovery tool, Pinterest combines creativity, personalization, and commerce to redefine how brands connect with users. In this episode of The Speed of Culture podcast, host Matt Britton is joined by Martha Welsh,…Consumer

There was a time when most Super Bowl commercials didn’t feature a celebrity. No Serena Williams. No Payton Manning. No Martha Stewart. In 2010, only about one-third of Big Game spots included a well-known actor, athlete, or musician, according to television analytics firm iSpot.tv. This changed in 2018, when famous faces appeared in the majority…There

If the choice is to go big or go home at this year’s Super Bowl, you can bet that Sean Hannity and Bret Baier are gonna go big. The Fox News anchors came off the sidelines for the network’s Big Game promo, and TVNewser has your exclusive first look at the 15-second spot. Not for…If

Timothy Hollebeek shares his insights on the key cybersecurity trends shaping 2025, focusing on tTimothy Hollebeek shares his insights on the key cybersecurity trends shaping 2025, focusing on t Read More

Brandy McGill has been named morning anchor at WLOX in Biloxi, Mississippi. McGill started her career at the ABC affiliate before joining WDAM in Hattiesburg. She returned to WLOX in June 2024. “I am beyond thrilled to share that I’ve been promoted to morning anchor at WLOX-TV and will be joining the Good Morning Mississippi…Brandy

AI startup Plot, which helps brands make sense of short-form video content proliferating across social media platforms, has raised $4.1 million in seed funding. Investors include Alexis Ohanian’s venture firm Seven Seven Six, XYZ Capital, and Sophia Omarosa from Trust Fund. The cash injection will go toward product development as Plot expands its AI-powered video…AI

Here’s one thing we can promise you about this year’s Puppy Bowl: You will believe a dog can fly. While James Gunn’s highly-anticipated Superman relaunch won’t soar into the lineup of Super Bowl movie trailers, the Warner Bros. Discovery-backed comic book blockbuster will be getting its paws all over the latest rumble between Team Ruff…Here’s

Diana Haussling is the latest marketer to step into the CEO office, moving from her role as senior vp, general manager, consumer experience and growth, and CMO for North America at Colgate-Palmolive to lead Hello Products. Haussling confirmed the move on LinkedIn, saying she would now have “the privilege of leading an incredible team redefining…Diana