Ciencias de la comunicación

Havas is acquiring a commerce agency that bought some of the first ads for consumer electronics brands to run on Amazon. The French agency holding company has agreed to buy the commerce agency Channel Bakers in an effort to grow its retail media expertise. Financial terms of the deal were not disclosed. Channel Bakers is…Havas […]

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Steven Wolfe Pereira, CEO of Alpha, recorded at CES in Las Vegas. In this candid conversation, Steven shares his unique perspective on AI’s transformative impact on business and marketing, drawing from his extensive background in technology, marketing, and entrepreneurship. Steven explains…Welcome

A flurry of recent deals and investments show how technology firms that specialize in performance advertising are leading the next wave of influencer marketing. Despite ongoing uncertainty about TikTok’s future, recent deals signal that investors are making big bets on the $9.3 billion that U.S. advertisers will spend on influencer marketing this year, according to…A

The Grammys hit a sour note ratings-wise on Sunday, but the telecast’s pivot to fundraising brought in millions to victims of the California wildfires. CBS’ telecast of the 67th Grammys on Sunday reached an average of 15.4 million viewers, according to Nielsen Live Plus Same Day Ratings. (Paramount ended its monthlong contract dispute with Nielsen…The

WOWT anchor John Knicely has announced his retirement after more than 50 years in television. After what the station described as a “stellar career,” Knicely will say goodbye on Wednesday, March 12. He recently celebrated 50 years of working in television. Forty of those years were with the Omaha NBC affiliate. “Congratulations to John on…WOWT

After Jon Steinlauf’s surprising exit announcement late last year, Warner Bros. Discovery has finally found its new ad sales leader … or, actually, leaders. Today, Warner Bros. Discovery announced that Ryan Gould and Robert “Bobby” Voltaggio will be its new presidents of U.S. advertising sales, effective immediately. The pair oversee the company’s full portfolio for…After

He Gets Us, a campaign to revamp the reputation of Jesus, the central figure in Christianity, is back in the Super Bowl for its third consecutive year. A 60-second ad will run in the first half of the game, a spokesperson told ADWEEK. The ad will explore “how Jesus redefined true greatness.” Lerma, the lead…He

Lindsey Moppert is leaving WGRZ in Buffalo after more than two years. The sports anchor and reporter joined the station in 2022. Buffalo media writer Alan Pergament said the NBC affiliate’s news director Jeremy Settle told the staff in an email that Moppert is leaving to “return home and be closer to her family.” “Lindsey…Lindsey

The Kansas City Chiefs might be chasing a Super Bowl three-peat, but head coach Andy Reid is already planning his off-season. Reid has partnered with Skechers for “Side Hustle,” a humorous 30-second Super Bowl spot that promotes the brand’s Hands Free Slip-ins shoes. The new range means that instead of tying shoelaces, Reid can save…The