Ciencias de la comunicación

AMC Networks has announced a new product ahead of the upfront. Today, at AMC Networks’ tech-focused event in New York City, the company announced the launch of AMCN Outcomes, a feature built into the company’s Audience+ data and insights platform. The tool allows advertising partners to view the performance of their campaigns across all platforms…AMC

The numbers $5.08 billion — Fox’s total quarterly revenues, up $844 million or 20%. $388 million — Fox’s quarterly net income, up from $115 million year over year. $8 million — The number Fox received for more than 10 Super Bowl ads this year. 21% — The increase in advertising revenues due to higher political…The

Who is “the Other David?” That’s the question Stella Artois planted in January when it unveiled its Super Bowl 59 teaser, which showed David Beckham learning that he had a long-lost twin brother of the same name living in the U.S. Fans were left with a cliffhanger as Beckham initiated a search for the other…Who

TEGNA just laid off its VERIFY fact-checking team. The team’s stated mission was “to stop the spread of false information.” VERIFY employed a team of roughly 20 journalists and producers whose content was distributed through Tegna’s local news stations and digital properties. Recently TEGNA restructured its marketing group, which led to layoffs of local station…TEGNA

Two brands. Two agencies. Two commercials. Yet the same general idea: facial hair uproots itself from men’s faces then flies around startling people–including children. It’s the kind of silly, stupid fun viewers should expect to see during Super Bowl 59, but a very unlikely concept to see in two separate Big Game commercials. In Little…Two

Different people have different ways of expressing enthusiasm. For actor Eugene Levy, it’s all in the eyebrows. An upcoming Super Bowl 59 spot from Little Caesars opens with Levy sinking his teeth into the brand’s bite-sized pizza pockets, known as Crazy Puffs. He enjoys the menu item so much that his thick eyebrows detach from…Different

From kids in the ’80s trying to wrap their mouths around both flavor compartments of a box of the original candy to people biting into the candy-coated Gummy Clusters today, Nerds made its brand by fusing disparate flavors. Nerds Super Bowl pitchman Shaboozey gets that. For this year’s big game, Shaboozey’s popping Gummy Clusters, singing…From

Irish actor Barry Keoghan–and his donkey, Mosley, of course–are the latest stars that Squarespace has enlisted to front its 11th Super Bowl ad, following in the footsteps of actors Adam Driver, and Zendaya, with last year’s ad directed by Martin Scorsese. For Super Bowl 59, Squarespace’s oddball spot shows The Banshees of Inisherin actor on…Irish

If your stomach is growling during the Super Bowl, there’s an insidious reason for that, not just a physiological one, according to Uber Eats’ Big Game ad starring a conspiracy-minded Matthew McConaughey. Football, after all, was invented as an appetite stimulant, McConaughey says during the delivery service’s 60-second spot that will air during the second…If