Ciencias de la comunicación

In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important. After all, how can you market to someone if you can’t find them? But the rise of AI-driven platforms like Google’s Performance Max (PMax) and Meta’s Advantage+ has fundamentally altered how advertising operates….In

Jeff Lilly has been named director of technology for Nexstar’s Chicago owned station WGN. Lilly will oversee the day-to-day operations of the engineering department and the Bradley Place facility. He is responsible for all technology for WGN-TV, supporting Nexstar Media Group’s national cable news network NewsNation studios in Chicago, and national multicast networks AntennaTV &…Jeff

The Brazil Games Export Program, a partnership between the Brazilian Game Companies Association (The Brazil Games Export Program, a partnership between the Brazilian Game Companies Association ( Read More

Melissa is now available on Snowflake Marketplace. Offering Melissa APIs as Snowflake native appsMelissa is now available on Snowflake Marketplace. Offering Melissa APIs as Snowflake native apps Read More

This is TVNewser’s basic cable network ranker and cable news report for the week of March 3, 2025. One week after Fox Corporation CEO Lachlan Murdoch observed that Fox News should be considered “the fifth broadcast network,” the network continued to cement that moniker with a No. 1 finish for the first week of March….This

WPTV anchor Michael Williams is retiring from broadcasting after 44 years. Williams started working at West Palm Beach NBC affiliate in 2011. He started his career in TV at WSVN in Miami in 1984 and went on to work at NBC News, before joining WFOR in 2008. He’s also worked at WTVX in Fort Pierce…WPTV

The Federal Communications Commission has granted a waiver of its local ownership rules to allow Gray Media to acquire KXLT (Fox) in the Rochester, Minnesota, television market, where Gray already owns KTTC (NBC). Today’s action represents the first FCC approval of a new combination of two full-power, top-four ranked, same-market television stations in over five…The

Estee Lauder owns more than 20 brands in more than 150 markets, meaning that the company needs thousands of pieces of creative to crank out ads. To meet this need, the beauty retailer is partnering with Adobe and its generative AI product FireFly. Estee Lauder will equip its teams and brand managers with the technology…Estee

The world of FAST is changing, well… fast, according to a new Gracenote report. Today, Gracenote, Nielsen’s content data business unit, released new research, data, and insights on the evolving landscape of free ad-supported TV services (FAST), providing information for distribution platforms and advertisers seeking to monetize consumer engagement and understand the shifting streaming environment….The

TollBit’s latest product, Content Cache, aims to safeguard publishers’ revenue streams from AI bots. A recent report by TollBit, a two-sided marketplace for publishers and AI firms, found that AI companies–including OpenAI, Perplexity, and Meta–scraped websites an average of 2 million times in Q4 last year. The study, which analyzed 160 websites spanning national news,…TollBit’s