Ciencias de la comunicación

Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research. Forrester evaluated 10 marketing creative and content services providers based on their current offerings, strategies, and customer feedback, and those companies were broken down into three…Omnicom

Yahoo Sports debuted a new hub dedicated to coverage of collectibles, in partnership with cllct, Mantel, and Sports Card Investor. The hub will feature text and video analysis, educational content, and news on sports collectibles. Content will be shared across Yahoo Sports’ social channels and integrated with its coverage when collectibles angles are part of…Yahoo

All eyes are on Lewis Hamilton, Formula 1’s biggest global star, as he makes his long-anticipated debut for the Scuderia Ferrari HP team at the Australian Grand Prix on Sunday (March 16). It’s a significant cultural moment for Formula 1, Ferrari, and the latter’s brand partner, Peroni Nastro Azzurro 0.0%. To celebrate this new era…All

The Big East men’s basketball tournament hasn’t been immune to the drastic changes in collegiate sports, but the event anchors its March Madness marketing strategy to its one certainty: its home at New York’s Madison Square Garden. Founded in 1979, the Big East started its men’s tournament at the Garden in 1983 as a nine-school…The

Adrienne Scordato and her husband, advertising creative Mark Taylor, had just moved into their new home in San Diego when Covid lockdowns began in 2020. Soon her clients at Atrium PR, the agency she founded in 2014, began putting their accounts on hold. Stuck at home with a lot more time on her hands, Scordato…Adrienne

Robert F. Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he’s been appointed Secretary of Health and Human Services, he has an opportunity to do something about it. Last year, drug manufacturers spent $34.7 billion on advertising, with just over one-third going to linear TV. A potential ban…Robert

Tool se presentará acompañado por The Cult y Seven Hours After Violet el 12 de marzo en Monterrey; el 15 marzo en la Explanada del Estadio Azteca (CDMX); y el 18 de marzo en Guadalajara. Tool es una banda como ninguna otra, literalmente. Regidos por su propio arte, nunca han seguido modas o tendencias musicales,

The expanded Big Weekend Show is proving to be a winner for Fox News as it ranked as Sunday’s most-watched show. In recent weeks, the two-hour block has regularly supplanted Life, Liberty & Levin as the network’s top Sunday show. Elsewhere, CNN finished as the No. 2 network in the demo during primetime and total…The

Fox News’ My View with Lara Trump was the most-watched show on Saturday night in total viewers and the Adults 25-54 demo. Meanwhile, an interesting Saturday night trend is beginning to emerge on CNN. The network’s re-airing of HBO’s Real Time with Bill Maher consistently wins in total viewers, while its partner show Have I…Fox

Gutfeld! kicked off the week as Fox News’ most-watched program in the Adults 25-54 demo, overtaking usual No. 1, The Five. On MSNBC, The Rachel Maddow Show remained in first place with that advertiser-coveted cohort. And on CNN, Erin Burnett OutFront eked out a slim demo victory, finishing with 1000 more A25-54 viewers than The…Gutfeld!