Ciencias de la comunicación

If your stomach is growling during the Super Bowl, there’s an insidious reason for that, not just a physiological one, according to Uber Eats’ Big Game ad starring a conspiracy-minded Matthew McConaughey. Football, after all, was invented as an appetite stimulant, McConaughey says during the delivery service’s 60-second spot that will air during the second…If […]

Nick Brien, former Dentsu CEO, will take on the role of interim CEO at out-of-home advertising media owner Outfront Media Inc., effective Feb. 10. Brien has served on the board of directors at the media owner and will continue to during his tenure as interim CEO. “The out-of-home medium is bold, impactful, and is quickly…Nick

ADWEEK has teamed up with Roku on video series “Best of Big Game Commercials,” available exclusively on the streaming platform’s Sports Zone. “Best of Big Game Commercials” will be hosted by ADWEEK chief content officer Zoe Ruderman from its newsroom in New York, with a focus on behind-the-scenes reporting and insights on the top ads…ADWEEK

On Super Bowl Sunday, Paris Hilton knows exactly what she needs to elevate her food: Frank’s RedHot sauce. The brand has partnered with Hilton’s 11:11 Media on a digital campaign timed to the Super Bowl. The spot shows the OG influencer making her favorite Frank’s RedHot recipes like Buffalo Chicken Dip and Buffalo Chicken Wings….On

Lay’s doesn’t blame a sudden downturn in U.S.-Canadian relations for the end of its all-dressed Super Bowl push, but the potato chip brand’s Big Game campaign has taken a domestic turn. Less than a month ago, on Jan. 7, Lay’s announced it was returning to the Super Bowl for the first time since 2022–when it…Lay’s

“At three, these legs are unstoppable,” says Dove in its Super Bowl 59 ad which shows a carefree little girl giggling and running. “At 14 she’ll think they’re unbearable.” It’s a gut-punching message, but it’s true. Per the brand’s own data, 45% of girls drop out of sports due to low body confidence by age…”At

Let’s go, tongues. That’s the slogan Coffee Mate is touting for its first Super Bowl ad, which features the voice of Shania Twain performing a new song about the joys of drinking Coffee Mate Cold Foam creamer. In the 30-second spot, which was created by Wieden+Kennedy New York and directed by Dan Streit, a young…Let’s

Making a Super Bowl commercial is like making a mini-movie, with big production values and star power. Haagen-Dazs’ ad for Super Bowl 59 definitely fits that mold. The attention to detail in the campaign, called “Not so Fast, Not so Furious,” lets the viewer live in the Fast & Furious world for just a few…Making

For decades, marketers have faced a profound disconnect: Black culture drives consumer trends, yet the infrastructure of commerce often excludes its core community. Black artists fill stadiums their day-one fans can’t access. Black style defines luxury brands their originators can’t afford. Black vernacular sells products while its creators watch profits flow elsewhere. Kendrick Lamar’s groundbreaking…For

Kendrick Lamar’s “Mustard” reference in a verse sparked a wave of brands chiming in on social media–and even on billboards–to capitalize on his lyric. For marketers, it was a win–proof of Black culture’s power to influence global trends and generate economic value. But for Black communities, this phenomenon is emblematic of a broader issue: the…Kendrick