Ciencias de la comunicación

In just a handful of decades, esports has leveled up from a niche, underground hobby to a heavyweight sporting contender commanding attention on a major scale. Global streaming audiences reached 625.8 million in 2024, stealing home from the MLB’s 171 million-strong fan base and even dunking on the NBA’s audience of 155.9 million. Meanwhile, the…In […]

In this episode of the Marketing Vanguard podcast, host Jenny Rooney interviews Chris Bellinger, chief creative officer of PepsiCo Foods. Chris discusses his unique journey from agency life to becoming PepsiCo Foods’ first CCO, managing an extensive brand portfolio including Quaker, Frito-Lay, and numerous other household names. He shares insights on defining creativity in a…In

The Super Bowl is the premier stage for advertisers, a showcase for the best creativity and biggest brand ambitions. To mark Super Bowl 2025, ADWEEK looks back on the best Big Game commercials from the past quarter century. 2000: Budweiser “Wassup?” by DDB Chicago When is a commercial so stupid, it’s brilliant? When it’s Budweiser’s…The

Buckle up because WeatherTech wants to rock out to close out the football season. The maker of American-made products that protect vehicles and homes is advertising in the Super Bowl for the 12th time in a row, and this time they’re putting four “cougars” in their 70s front and center in a music-inspired ad set…Buckle

Bringing back Grimace for his birthday in 2023 had such a positive effect on sentiment about McDonald’s that the fast-food giant decided to go further down the family tree. The return of the Shamrock Shake also marks the return of Uncle O’Grimacey, with the hopes that the purple character and his green uncle will not…Bringing

The numbers $4.3 billion — Omnicom Group’s 2024 revenue, an increase of 5.2% year-over-year. Growth was led by media and advertising across all geographies, particularly in the U.S. $15.7 billion — Omnicom’s Q4 revenues, up 5.2% organically year-over-year. 3.5% – 4.5% — Omnicom’s forecasted organic revenue growth for 2025, down from the 5.2% growth it…The

The numbers $350 billion — Alphabet’s 2024 full year revenue, up 14% from $307 billion in 2023. $96.47 billion — Q4 revenue, up 12% year-over-year, but below analyst projections. As a result, Alphabet shares dropped up to 8% in after-hours trading Tuesday. The company’s Search and Cloud businesses, respectively, represented the biggest contributors to revenue….The

Brave Commerce Live brought together leading voices in commerce to explore the rapidly changing landscape of consumer behavior, technology, and retail strategies. Rachel Tipograph, founder & CEO of MikMak hosted a dynamic panel discussion with Kate Hamill, director and head of industry, retail, and ecommerce at Meta; Veeral Shah, president and CCO of Nestle Health…Brave

The mornings looked bright for CBS Mornings during the week of Jan. 27. CBS News’ flagship morning show was the only newscast to see week-to-week audience gains in total viewers and the prized demo of Adults 25-54. Some of that morning glow also rubbed off on NBC News’ Today, which can relax a little as…The

Cheryl Briske has been promoted to vice president and news director for Fox owned station WTVT Fox 13 in Tampa Bay, Florida. “Cheryl has been a valuable contributor to our ongoing evolution in local news, both in its creation and delivery,” said Jeff Maloney, senior vice president and regional general manager. ” of “She is…Cheryl