Ciencias de la comunicación

GoDaddy is making a high-profile return to the Big Game after an 8-year interlude with a campaign that trades its once-controversial shock tactics for a more polished pitch: artificial intelligence as the ultimate business partner. On Feb. 9, during the fourth quarter of Super Bowl 59, the web services company will air a 30-second spot…GoDaddy […]

Christy McDonald is leaving WDIV in Detroit. “I asked to step away from my most recent role at WDIV Local 4 creating streaming programming and anchoring special coverage,” she wrote on social media. “I’ve always believed in trusting your gut–and mine is telling me it’s time for something new. There’s a chapter ahead, something waiting…Christy

Mountain Dew returns for the seventh time in the Super Bowl, and its Baja Blast flavor is front and center for the second consecutive year. Mountain Dew worked with creative agency Goodby Silverstein & Partners, and award-winning filmmaker Taika Waititi directed the ad. “The cultural impact of the Super Bowl is undeniable and having Mountain…Mountain

Pop-up experience ADWEEK House will open its doors ahead of Sunday’s Super Bowl 59 in New Orleans on Friday, Feb. 7, at The Historic Swoop-Duggins House. Registration is available here for the event, which will include group chats, networking, and sessions featuring brand and marketing leaders. The full list of guest speakers can be found…Pop-up

NerdWallet introduced its first spokesanimal in a teaser last week for its Super Bowl 59 ad, giving a true sneak peek into the creative where many fellow Big Game advertisers tend to be coy about their storylines. But it turns out the personal finance app kept a little something in its back pocket for the…NerdWallet

Ryan Reynolds and Rob McElhenney have managed to bring their Welsh soccer club, Wrexham AFC, to the United States for the last two years, so why not bring it to the nation’s biggest sporting event? Amid an effort to get promoted out of English football’s League One to its second-tier English Football League Championship (and…Ryan

Hubbard Broadcasting has announced a new multi-year agreement with Nielsen for Local TV measurement of its services in the Minneapolis-St. Paul Television DMA in addition to the Duluth-Superior and Rochester-Mason City-Austin DMAs that were licensed in November 2024. This new agreement also includes Ad Intel, Nielsen’s comprehensive source of competitive Local media advertising intelligence, Scarborough,…Hubbard

The Super Bowl remains the most expensive and high-profile advertising event of the year, with national TV spots commanding upwards of $8 million–before production costs. But in an era of fragmented attention spans and evolving viewing habits, brands don’t need a seven-figure ad buy to capitalize on Super Bowl buzz. Below, five industry experts shared…The

Vince Lombardi, arguably the most prolific and influential icon in the history of American football, once proclaimed, “Battles are won in the hearts of men.” However, in the NFL’s case, it is truly in the hearts of women–their influence on the growth of the game is a winning formula. The Super Bowl remains the biggest…Vince

Brand effectiveness doesn’t live and die in one ad slot. So why, when it comes to the Super Bowl, does the industry focus so much on the Big Game TV ads? We should be considering how the Super Bowl ad game is played these days. Big Game ads can be a punchline for long-planned product…Brand