Ciencias de la comunicación

Income from advertisements continues to fuel the mobile app industry. According to the numbers prIncome from advertisements continues to fuel the mobile app industry. According to the numbers pr Read More

Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference. “Latine” is a gender-neutral form of the word Latino. “How do you say popcorn in Spanish?” Next time you’re at a party with Latine friends, open this can of worms for a good laugh. You’ll hear “palomitas,”…Editor’s

TV isn’t like it used to be, so TV advertising shouldn’t be either. Amid industry consolidation, cord-cutters, cord-nevers, and a shifting streaming and linear landscape, entering the TV advertising space can be overwhelming. However, Angela Voss, CEO, Marketing Architects, explained on Monday at ADWEEK’s Brandweek that TV marketing may not be as complicated as it…TV

Mozilla, founded by Netscape employees in 1998 as a source of free internet software, teamed up with global branding agency Jones Knowles Ritchie on a rebrand aimed at encouraging people to “reclaim the internet as a global public resource, open and accessible to all.” The rebranding effort incorporated feedback from Mozilla employees, the broader Mozilla…Mozilla,

Phillip Hendrix has joined Atlanta NBC affiliate WXIA as managing editor. Hendrix began his career as a photojournalist and has held various leadership positions in small and large markets, including serving as managing editor at WXYZ in Detroit. Most recently, Hendrix was a senior producer at Black News Channel and TheGrio, overseeing news and entertainment…Phillip