Ciencias de la comunicación

Walmart Reveals How It’s Using Gen AI and Augmented Reality to Change Shopping

Walmart is using new types of artificial intelligence, generative AI, and immersive commerce in its stores. The new technology is part of Walmart’s broader “adaptive retail” strategy aimed at incorporating technology into the customer experience. The retail giant said the goal is to create “hyper-personalized, convenient, and engaging shopping experiences” across Walmart and Sam’s Club…Walmart

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TikTok Sued by 14 AGs Alleging App Is Harming Children’s Mental Health

More than one-dozen states and the District of Columbia filed lawsuits against TikTok Tuesday, saying that the popular short-form video application is designed to be addictive to kids and harms their mental health. (AP) The lawsuits take issue with various elements of the TikTok platform, including its endlessly scrolling feed of content, TikTok “challenge” videos…More

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Brazil Lifts Ban on X After Elon Musk Complies With Court Orders

Elon Musk’s X is getting back up and running in Brazil after a monthslong standoff between the company and the country’s federal supreme court minister, Alexandre de Moraes. (NBC News) The immediate trigger for the ban was Musk’s failure to name a local representative and pay millions of dollars worth of fines. But the backdrop…Elon

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Fox News to Debut Spanish-Language Show, Website Ahead of Election

Fox News will launch a daily Spanish-language news show called Fox Noticias that will air on Fox’s Spanish-language sports cable network, Fox Deportes, executives told Axios. Ahead of the debut next week, Fox News will also unveil a Spanish-language version of its website. (Axios) Fox Noticias will be anchored by Fox and Friends Weekend co-host…Fox

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WarnerMedia and CNN Veteran Katrina Cukaj to Lead Entertainment Ad Sales for Fox

Fox is expanding its advertising sales team, bringing on Katrina Cukaj to serve as executive vice president of ad sales and portfolio marketing. (THR) Cukaj will oversee ad sales strategy for Fox Entertainment’s linear and digital outlets, as well as advanced ad products, brand partnerships, and negotiations during the industry’s annual upfront sales process. (Variety)Fox

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FCC Chair: Florida Government’s Threat to Stations for Airing Abortion Ad Undermines Free Speech

Federal Communications Commission chairman Jessica Rosenworcel is condemning Florida state health officials following a report that they sent a cease-and-desist letter to a local station over its airing of a pro-abortion rights ad. (Deadline)Federal Communications Commission chairman Jessica Rosenworcel is condemning Florida state health officials following a report that they sent a cease-and-desist letter to

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NBC’s Dateline Adds Blayne Alexander to True Crime Crew

NBC News correspondent Blayne Alexander is returning from maternity leave this week for a full-time role on Dateline, the network’s long-running and seemingly ubiquitous true crime program. (LA Times / Hollywood Inc)NBC News correspondent Blayne Alexander is returning from maternity leave this week for a full-time role on Dateline, the network’s long-running and seemingly ubiquitous

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Adtech Firms Invested Millions In the Cookieless Future, ROI Remains Slow to Materialize

For four years, adtech firms have been preparing for Google’s deprecation of the third-party cookies that power the programmatic advertising ecosystem. But companies are still waiting to get returns on these investments of money, time, and labor, sources told ADWEEK. That’s been compounded by Google’s July announcement that the company would not, in fact, deprecate…For

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What We’ve Overlooked In the Agency AI Conversation

2000 was the year I declared my first major in Cognitive Science/Artificial Intelligence. I was fascinated by the world of AI as we knew it 24 years ago. It was about neural networks, the psychology of language, how brains developed, and how computer science could ultimately intersect with mimicking and mapping what human brains did….2000

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