Ciencias de la comunicación

Explainer: What Marketers Need to Know About Tech’s Next Big Bet, AI Agents 

AI agents, digital assistants pitted as the next evolution in artificial intelligence, promise to handle tasks autonomously, from booking reservations to negotiating business deals. At OpenAI’s DevDay event in San Francisco last week, the company demoed a voice bot calling local delivery service and successfully ordering 400 chocolate-covered strawberries for the attendees, specifying the delivery…AI […]

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CBS Rebukes Anchor Over Tense Interview With Ta-Nehisi Coates

CBS News Monday rebuked one of its star morning anchors, Tony Dokoupil, over an interview that he conducted last week with author Ta-Nehisi Coates, in which Dokoupil challenged Coates’ views about the Israeli-Palestinian conflict. (NYT) On a call with staffers Monday morning, CBS News chief Wendy McMahon and her top deputy, Adrienne Roark, said the…CBS

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Supreme Court Won’t Hear Appeal From Elon Musk’s X Platform Over Warrant in Trump Case

The Supreme Court said Monday that it won’t hear an appeal from social media platform X over a search warrant prosecutors obtained in the election-interference case against former President Donald Trump. (AP) The case arose as part of special counsel Jack Smith’s investigation into Trump over alleged election interference in 2020, which the Supreme Court…The

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Mega-Hack Shuts Down Putin’s Online State Media

Russian state media company VGTRK, which owns and operates the country’s main national TV stations, was targeted in a massive cyberattack Monday that a Ukrainian government source said Kyiv’s hackers had caused. (Reuters) In the early morning hours, all of the company’s online broadcasting and internal services stopped working, including the streaming services of prominent…Russian

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DeSantis Administration Threatens Tampa Station for Airing Abortion Rights Ad

Florida Gov. Ron DeSantis’ administration is threatening Tampa NBC affiliate WFLA with legal action for airing an abortion rights campaign ad. (TVSpy)Florida Gov. Ron DeSantis’ administration is threatening Tampa NBC affiliate WFLA with legal action for airing an abortion rights campaign ad. (TVSpy) Read More

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Why Latinx Fans Demand Sports Marketing Beyond Hispanic Heritage Month

Hispanic and Latino sports fans already put up big viewership and sales figures. Brands and broadcasters just need to watch the scoreboard. Back in early September, during an event held amid the US Open tennis tournament in New York, Nielsen teamed with Latinos in Sports (LiS) to release a study on Hispanic and Latino fandom…Hispanic

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Ticker: News Networks Mark the 1 Year Anniversary of the Oct. 7 Attacks

Top of the Ticker: Monday marked the one year anniversary of Hamas’ Oct. 7 attack against Israel. The broadcast, cable and streaming news outlets marked the occasion by reporting from the region as the tentacles of the war continue to spread throughout the Middle East. Last week, NBC News Now premiered the documentary, Freed: One…Top

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Netflix’s Jake Paul and Mike Tyson Fight Secures Sponsorship Heavyweights

It’s the first day of Advertising Week, and Netflix wants to deliver knockout partnerships for its upcoming Jake Paul vs. Mike Tyson fight. Top line The streaming service and Most Valuable Promotions have now partnered with Celsius, DraftKings Sportsbook, Experian, Meta Quest, and Spaten (Brazil) as presenting sponsors for the live event, which takes place…It’s

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Here’s Where You Can See Kamala Harris and Tim Walz on TV This Week

It’s media blitz time for Vice President Kamala Harris and her running mate Gov. Tim Walz. The Democratic duo are making multiple appearances on a variety of outlets this week as Election Day draws ever closer. Here’s TVNewser’s round-up of where you can expect to see former President Donald Trump and his running mate J.D….It’s

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