Ciencias de la comunicación

Tori Nygren, founder and creative director of independent creative agency Hogwash Studios, hasn’t followed a straight career path through the advertising industry. She started at global agencies Droga5 and McCann before going freelance. She had a stint as an in-house creative at Uber. Then, during the pandemic, she shifted focus to grow her own business,…Tori […]

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, is available to all data scientists and marketers globally, starting Wednesday. The industry’s lack of addressability and the decline in the use of cookies has spurred marketers to seek more holistic measuring frameworks, and Google is framing Meridian as a solution to…Meridian,

Black audiences are leading the way in TV, sports viewership, and social media usage–and that could impact how brands connect with the demographic. According to Nielsen’s new Diverse Intelligence Series report, Connecting with Black America, Black adults spend 46 hours and 13 minutes per week watching TV, far outpacing the nearly 35 hours for the…Black

Fox News is riding the Donald Trump wave as its coverage of the presidential transition and the first few weeks of his second term powered the network to its highest-rated January ever. For that matter, all three networks are seeing positive growth among total viewers and the Adults 25-54 demo during primetime and total day…Fox

The Big Game just got bigger for Fox. ADWEEK has learned that the broadcaster, which was initially seeking more than $7 million for 30-second ads for this year’s Super Bowl 59, has now sold several commercials over the $8 million mark. In 2023, for Super Bowl 57, Fox peaked after selling “multiple” units over $7…The

DDB has appointed a new leadership team in North America to further integrate its agencies DDB Chicago, adam&eveDDB, and Alma. Caroline Winterton, former chief executive (CEO) of adam&eveDDB U.S., has been promoted to DDB’s North America CEO-a role left vacant since Justin Thomas-Copeland departed in 2023. Winterton will oversee adam&eveDDB and DDB Chicago, after the…DDB

During Super Bowl 57 in 2023, Rihanna subtly touched up her makeup in the middle of her halftime show performance, using Fenty Beauty blotting powder to quickly dab her nose between songs. This three-second moment generated $5.6 million in media impact value (MIV) for Fenty in the first 12 hours following the show, per Launchmetrics….During

“Unpredictable.” “Anything can happen.” “Be ready to twist and turn and find solutions.” That sounds about right for the Super Bowl, but this is how two seasoned 72andSunny creatives describe making the ads in between the action on the field. “If I had hair, it would be gone by now,” deadpanned executive creative director Zach…”Unpredictable.”

As a huge sports fan, I watch the Big Game live with a group of friends and family. I even challenge myself to only watch the ads as they air, hoping to replicate some of the excitement from when live TV was the only way to consume them. On social media too, influencers are getting…As

I’m Vietnamese, and Tet (Lunar New Year) has been a part of my family’s annual tradition since I was born. We all gather at a relative’s house dressed in traditional attire, entering the home in birth order and taking turns sharing well-wishes for the new year to my grandparents. Then, we go around to each…I’m