Ciencias de la comunicación

On December 2 last year, an earthquake shook the automotive world when Jaguar unveiled its “new design philosophy.” The legendary British nameplate, founded in 1922 on the racetracks of Europe, plans to go all-electric by the end of 2026. And so, in a clean break, management decided to change everything: the engines, the body styles–and…On […]

Lunar New Year is upon us, and it’s the Year of the Snake. As my family prepares for the celebration, it got me thinking about how this preeminent holiday is its own enduring brand that has remained for thousands of years with its own set of traditions and brand codes. My parents immigrated to the…Lunar

It’s often said that nice guys finish last. A new independent agency is hoping to rewrite that narrative. Super Nice has officially launched, opening its doors in Atlanta and Los Angeles. According to the founders, the concept is more than just a name–it’s a philosophy that drives everything the agency does. “Nice isn’t just a…It’s

ADWEEK’s Most Powerful Women in Sports Awards are back, and this is your chance to spotlight the women and non-binary people pushing sports and sports marketing forward. Returning from its brief stint as Champions of Change, this year’s list includes all-star players from both on and off the field. The nominations for 2025 are now…ADWEEK’s

Swedish-founded creative agency Forsman & Bodenfors (F&B) has appointed Justine Armour as its global chief creative officer (CCO). Armour joins F&B from independent New York agency FIG, where she has served as partner and CCO since July 2023. Before that, Armour was CCO at Grey New York, leading winning pitches for accounts like Las Vegas…Swedish-founded

CBS News and Stations has announced two new community journalism reporters. We’re delighted to share that Lana Zak and Karen Hua are joining CBS News and Stations’ national movement of community journalism. Lana will be a national correspondent based in Iowa City, Iowa, and Karen will be a reporter based in Houston, Texas. Lana and…CBS

Yesterday (Jan. 27), McDonald’s announced that its chief marketing officer (CMO), Tariq Hassan, resigned. The fast food giant’s USA president, Joe Erlinger, posted a message on the company’s site announcing the leadership change. The note states that Hassan, who led marketing at McDonald’s since 2021, resigned shortly after the holidays. Alyssa Buetikofer, McDonald’s CMO of…Yesterday

The first week of President Donald Trump’s second term did not yield any significant news bumps for the evening news broadcasts despite being filled with administration news. NBC Nightly News with Lester Holt was the only broadcast to record week-to-week gains in total viewers and the prized Adults 25-54 demo for the week of Jan….The

In this episode of the Brave Commerce podcast, hosts Rachel Tipograph, founder & CEO of MikMak, and Sarah Hofstetter, president of Profitero, dive into the untapped potential of Medicare Advantage dollars with healthcare tech company Soda Health’s Julie Fleischer, general manager and chief experience officer, and Jared Childs, vice president of business development. Together, they…In

Publicis Groupe has filled its chief diversity officer role in the U.S. and unveiled a new DEI strategy, after Geraldine White was removed from the position at the end of last year. Tiffany Edwards has been promoted to the role of chief impact and equity officer in the U.S., according to an internal memo to…Publicis