Ciencias de la comunicación

It’s the time of the year when station goals and personnel change. This time it’s at WSAV in Savannah, Georgia. Connor Hackling has been named ND at the NBC affiliate. “I am very excited to have Connor take over the leadership of our broadcast and digital news operations,” said WSAV vice president and general manager…It’s […]

Great Britain is the backdrop for many films and TV shows, but it finally takes center stage in a blockbuster-style global campaign to lure visitors–and shift the island’s reputation. VisitBritain’s “Starring Great Britain,” created by agency Pablo, shows off the nation through a cinematic lens, drawing on moments from movies and shows including Succession, Harry…Great

Budweiser’s Clydesdale foal has pulled the brand’s Super Bowl 59 ad wagon straight into the national telecast. Budweiser’s Big Game commercial, “First Delivery,” was set to air on digital channels and in select local markets including Oklahoma City and Tulsa, OK; Houston, San Antonio, and Waco-Temple-Bryan TX; St. Louis MO; and New Orleans LA. Now,…Budweiser’s

Hims & Hers is pushing for greater access to weight loss drugs during one of the peak eating days of the year. In its Super Bowl debut, the direct-to-consumer telehealth provider points out that 74% of U.S. citizens are overweight, and more than 500,000 die from causes related to obesity each year. Off-screen, the company…Hims

In 2023, Tubi took over the Super Bowl with a prank ad that had people questioning whether their Big Game feeds had gone down. Now, the Fox-owned ad-supported streamer is following that up by giving birth to an all-new character for Super Bowl 59. In the AVOD platform’s new 10-second teaser, a woman gets an…In

Sara Sandrik has been promoted to vice president and news director for ABC owned Fresno station KFSN. Sandrik has been the manager of news content since 2020. The station press release said that Sandrik has also executive-produced the station’s evening newscasts and has been instrumental in launching and growing KFSN’s newest newscast, Live at Three….Sara

It’s fine to throw Super Bowl festivities in 29 other NFL venues, but nobody can blame Verizon for saving the best for New Orleans. After announcing its Verizon FanFest earlier this month, the league’s official wireless sponsor has finally unveiled its House of Verizon for New Orleans’ Fulton Alley. From Feb. 6 through 9, House…It’s

The last time the Super Bowl was played in New Orleans in 2013, a power outage resulted in a 35-minute delay and a four-hour-and-14-minute game broadcast. But at least there was a clear bathroom break. Angel Soft toilet paper is running its first-ever Big Game ad in Super Bowl 59 primarily because the NFL’s title…The

E.l.f. Cosmetics has tapped Meghan Trainor once more to front its new campaign “Cloud Skin,” promoting its latest makeup range. Created by creative marketing and communications agency Shadow, the ad marks the third collaboration between the brand and the singer. This time, Trainor doubles as a flight attendant and pilot to reimagine in-flight entertainment on…E.l.f.

If you didn’t have Willem Dafoe and Catherine O’Hara down as Pickleball maestros, you’re not alone. But Michelob Ultra’s Super Bowl 59 campaign tells a different story. The Beetlejuice Beetlejuice co-stars take on real athletes in a fun spot, “The Ultra Hustle,” for the beer brand that celebrates the joy of a little friendly competition….If