Ciencias de la comunicación

E.l.f. Beauty Wants to Prove Caring Can Be a Power Move

E.l.f. Beauty is turning compassion into a movement with its new campaign that dares everyone to show what they really care about. “Give an e.l.f.” launches today with the help of […]E.l.f. Beauty is turning compassion into a movement with its new campaign that dares everyone to show what they really care about. “Give an e.l.f.” launches […]

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The Mill Returns Under New Owner With Global Expansion Plans

The Mill, the storied production studio that shut down abruptly earlier this year, is relaunching under new ownership across Europe and Asia. The Mill, the storied production studio that shut down abruptly earlier this year, is relaunching under new ownership across Europe and Asia.  Read More

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3 Things Missing From Your AI Strategy

While the industry obsesses over automation and cost savings, they’re overlooking three huge shifts in how consumers use AI that marketers must understand in order to harness the technology.While the industry obsesses over automation and cost savings, they’re overlooking three huge shifts in how consumers use AI that marketers must understand in order to harness

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Creativity Shines at ADWEEK’s 2025 Brand Genius Celebration Presented by Shutterstock

At Brandweek in Atlanta, we’re honoring the year’s visionary leaders and creators at the 2025 Brand Genius Celebration, presented by Shutterstock.At Brandweek in Atlanta, we’re honoring the year’s visionary leaders and creators at the 2025 Brand Genius Celebration, presented by Shutterstock. Read More

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How Category Codes Are Killing Creativity

Heavyweight food and beverage brands have been trading blows for decades. But there’s a new contender stealing market share without nearly as much air time: Private label brands. Their rise […]Heavyweight food and beverage brands have been trading blows for decades. But there’s a new contender stealing market share without nearly as much air time:

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