The research found that successful women are overlooked and misaddressed by most advertising.The research found that successful women are overlooked and misaddressed by most advertising. Read More
A New Study, Funded by Dany Garcia, Reveals ‘Trailblazer’ Marketing Archetype Read More »
Halo Top ice cream, in its first national campaign in three years, intros new flavors and a new AOR in Digitas Chicago.Halo Top ice cream, in its first national campaign in three years, intros new flavors and a new AOR in Digitas Chicago. Read More
Halo Top Ice Cream Touts Self-Care in Its Biggest Return to National Advertising Read More »
McGarry is the second marketer to leave Shake Shack this month.McGarry is the second marketer to leave Shake Shack this month. Read More
Patreon Hires Shake Shack’s Mike McGarry as First SVP of Marketing Read More »
Media buyers share insights to the 2025 TV upfront.Media buyers share insights to the 2025 TV upfront. Read More
3 Things to Expect From This Year’s TV Upfront, According to Media Buyers Read More »
The present study focuses on deaf blindness, a combined condition of hearing and visual impairments that has received little global attention; earlier, the main objective is to review the accessibility of deaf, blind, and deafblind people to the performing arts. Sixty-three studies were analyzed and categorized according to the selection criteria: Inclusion, Movement, Deafness, Blindness,
This paper proposes a strategy for introducing maker culture in higher education in non-technological environments through a case study in the context of the bachelor’s degree in Design. The objectives were: (1) to investigate how the introduction of maker culture through a collaborative workshop in an artistic context of higher education contributes to the acquisition
Introducing maker culture in Design through a neocraft hydraulic tile workshop Read More »
This project aims to improve the quality of life for children with autism in school environments and promote inclusive education from an early age through play.Through the study of the topic and contact with people with autism and their families, we were able to understand the main challenges that children with autism face, such as
Auri: a game to promote awareness and inclusion of children with autism in schools Read More »
Graphic design plays an essential role in visual communication, especially in branding. However, the lack of unified criteria and prevailing subjectivity complicate objective design evaluation, ultimately affecting the quality and performance of brands. This article aims to establish principles of Good Design applicable to the creation of visual identities.A qualitative, exploratory methodology was employed, involving
Principles of Good Design: A Guide for Developing Visual Identities Read More »
In 2011 Take That broke attendance and box office records with their Progress Live tour. The stage design was the work of Es Devlin, who designed a main stage dominated by a 30-meter-high half-human body sculpture known as “Big Man” and a 21-meter-high mechanical robot that would stand up and open its arms, which she
For the development of projects current artistic creation, it is of utmost interest to know the conception of the images developed by Tim Walker over the last decades. The reports created by this photographer and this art director for magazines such as Vogue, W or Harper’s Bazaar have established themselves as some of the great
