Mauricio Eberle Morales

Today, financial operations platform Ramp announced a partnership with Universal Ads, giving its more than 30,000 customers access to ad inventory through Comcast’s TV ad-buying platform. With the collaboration, Ramp customers will be able to reach audiences alongside premium content through Universal Ads, which includes inventory from networks such as A+E Global Media, AMC Networks,…Today, […]

AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts to create AI-generated ads. Advertisers upload brand URLs, creative briefs, and audience descriptions, and ProRata’s large language model (LLM) generates ad variations, allowing advertisers to choose those that best align with their brand’s tone. But…AI

Couchbase, Inc. launched Couchbase Edge Server, an offline-first, lightweight database server andCouchbase, Inc. launched Couchbase Edge Server, an offline-first, lightweight database server and Read More

Organizers of the 25th Annual Game Developers Choice Awards (GDCA) have revealed the recipients oOrganizers of the 25th Annual Game Developers Choice Awards (GDCA) have revealed the recipients o Read More

Instagram is testing a new feature powered by Meta AI–spotted by ADWEEK and confirmed by Meta–that helps people explore content with more depth by surfacing tailored search results directly in the comments section. For example, a post from @overheardinyc about a running club prompted a Running clubs in NYC search icon at the top of…Instagram

According to global CEO Andrew Noel, Gale is setting the standard for modern marketing by blending “the strategic prowess of consultancies with the creative excellence of agencies.” Since its founding in 2014, the agency has grown from seven employees to more than 750, offering full-service capabilities across creative, digital, public relations, data, and technology. It…According

The odds seemed stacked against Scale by Zambezi, the media agency under creative shop Zambezi, at the start of 2024. After a few projects had ended and certain clients reduced budgets, Scale faced a 26% drop in revenue compared to 2023. But business turned around, and over the course of the year, Scale was able…The

Major League Baseball enters its 2025 season with the winds of change firmly at its back after two straight years of increased attendance, TV viewership, and media visibility. More than 71.3 million fans went to MLB games in 2024, an 11% increase over 2022. Viewership at home is way up as well: Fox’s 2024 World…Major

Major League Baseball is beginning the third year of its popular rule changes with a new chief marketing officer. Uzma Rawn Dowler took the reins during the offseason after Karin Timpone stepped down in December. “It’s a really exciting time for people to come to work,” she tells ADWEEK. “Coming out of a dream season,…Major