Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….Tools […]
Tools of the Trade: Jeff Maggs from Brunner Read More »
This is TVNewser’s basic cable network ranker and cable news report for the week of Jan. 6, 2025. January has proven to be a busy news month so far, especially outside the political arena. The first full week of 2025 included former President Jimmy Carter’s state funeral and the tragic Los Angeles wildfires. Both news…This
Programmatic adtech platform The Trade Desk took a rare walk down the merger and acquisition path, announcing an agreement Wednesday to acquire digital ad data provider Sincera. The transaction marks just the second publicly-announced acquisition for The Trade Desk, which scooped up identity resolution technology provider AdBrain in October 2017. “In recent years, the digital…Programmatic
The Trade Desk Acquires Ad Data Provider Sincera Read More »
Physical activity (PA) interventions have been shown to yield positive effects on cognitive functions. However, it is unclear which type of PA intervention is the most effective in children and adolescents wit… Physical activity (PA) interventions have been shown to yield positive effects on cognitive functions. However, it is unclear which type of PA intervention
Nutrients, Vol. 17, Pages 299: Genetic Variants and Lifestyle Factors in Androgenetic Alopecia Patients: A Case–Control Study of Single Nucleotide Polymorphisms and Their Contribution to Baldness Risk Nutrients doi: 10.3390/nu17020299 Authors: Roberto Ambra Simona Mastroeni Sonia Manca Thomas J. Mannooranparampil Fabio Virgili Barbara Marzani Daniela Pinto Cristina Fortes Single nucleotide polymorphisms (SNPs) found to be
Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.–until now. After the Supreme Court displayed skepticism on Friday while hearing oral arguments in two cases taking aim at the legality of a ban, agencies are now seriously seeking out alternative places for their clients’ media dollars….Brands
Agencies Prepare to Shift Social Strategies as TikTok Ban Looks Likely Read More »
Reese’s has some monumental, lava-related news, according to the teasers for its Super Bowl 59 commercial. The Hershey brand is returning to the Big Game for the second consecutive year. Reese’s plans to run a 30-second ad, created again by agency Erich & Kallman, but has yet to share which product will be the focal…Reese’s
Reese’s Super Bowl 59 Ad Teasers Show Return to Wacky Humor Read More »
Dallas-Fort Worth’s Fox-owned and-operated duopoly KDFW and KDFI will build a new, purpose-built television studio and state-of-the-art content creation center in Irving-Las Colinas, Texas. “We are pleased to relocate to Irving in what will be a grade-A complex, and we thank Mayor Stopfer and the Irving-Las Colinas Chamber of Commerce for making this possible,” said…Dallas-Fort
Dallas Fox Station to Relocate to Irving, Build New Studio Read More »
Devang Shah, Vice President and Practice Leader for Cloud Technologies at WinWire Technologies InDevang Shah, Vice President and Practice Leader for Cloud Technologies at WinWire Technologies In Read More
AI developer tools and build cycles in 2025 Read More »
Abstract The recent popularity of audiobooks has led to new ways of using the format as publishers and producers reproduce and “reactualise” older works by adapting them into audio. The article examines this development, focusing on the case of Storytel’s 2022 audio adaptation of George Orwell’s 1984 and the marketing campaign surrounding it, combining a
