Mauricio Eberle Morales

Tom Brady and Snoop Dogg appear in a teaser for the second consecutive Super Bowl buy from the Foundation to Combat Antisemitism, which gives a cryptic preview of the content that serves as the nonprofit’s return-to-the-game announcement. For Super Bowl 59, the group’s sneak peek is a low-fi, rough-around-the-edges video, shot in the vertical format….Tom […]

WTIC in Hartford is starting the year off without a few reporters and staffers. Three reporters have left the Fox affiliate since the start of the year. The Laurel reports that “up to a half dozen producers have either left on their own, or been fired, in the last two months according to well placed…WTIC

Hellmann’s wanted to do something bigger and bolder to celebrate its fifth consecutive year running a Super Bowl ad. So, the mayonnaise brand is tapping into the nostalgia around the 1989 film When Harry Met Sally. Hellmann’s 30-second Super Bowl ad recreates the iconic diner scene at New York’s Katz’s Deli from When Harry Met…Hellmann’s

Tori Nygren, founder and creative director of independent creative agency Hogwash Studios, hasn’t followed a straight career path through the advertising industry. She started at global agencies Droga5 and McCann before going freelance. She had a stint as an in-house creative at Uber. Then, during the pandemic, she shifted focus to grow her own business,…Tori

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, is available to all data scientists and marketers globally, starting Wednesday. The industry’s lack of addressability and the decline in the use of cookies has spurred marketers to seek more holistic measuring frameworks, and Google is framing Meridian as a solution to…Meridian,

Black audiences are leading the way in TV, sports viewership, and social media usage–and that could impact how brands connect with the demographic. According to Nielsen’s new Diverse Intelligence Series report, Connecting with Black America, Black adults spend 46 hours and 13 minutes per week watching TV, far outpacing the nearly 35 hours for the…Black

Fox News is riding the Donald Trump wave as its coverage of the presidential transition and the first few weeks of his second term powered the network to its highest-rated January ever. For that matter, all three networks are seeing positive growth among total viewers and the Adults 25-54 demo during primetime and total day…Fox

The Big Game just got bigger for Fox. ADWEEK has learned that the broadcaster, which was initially seeking more than $7 million for 30-second ads for this year’s Super Bowl 59, has now sold several commercials over the $8 million mark. In 2023, for Super Bowl 57, Fox peaked after selling “multiple” units over $7…The