Mauricio Eberle Morales

In a development that’s startled analysts and serves as a reminder that shorter tenures apply to CEOs and CMOs alike, consumer products giant Unilever announced that its chief executive will step down after a tenure of 1 year and 10 months. Hein Schumacher will leave the CEO’s office on May 31st, to be replaced by…In […]

White House press secretary Karoline Leavitt took a moment out of Tuesday’s briefing to unveil a seismic change in press access for journalists covering President Donald Trump’s administration. Going forward, Leavitt said that White House press team would oversee the press pool instead of the White House Correspondents’ Association. “Legacy outlets who have participated in…White

After three weeks of trending downwards, the CBS Evening News moved the ratings needle upwards during the week of Feb. 17. The reimagined newscast recorded gains in total viewers and the Adults 25-54 demo for the first time since its revamp. To make things even sweeter, it was the only evening news broadcast to record…After

ABC News’ Good Morning America remained the most-watched morning news broadcast for the second week in a row for the week of Feb. 17. It was a narrow win for GMA as only 13,000 total viewers separated it from NBC News’ Today. All indications point to a competitive battle for first place between the two…ABC

Nationwide has promoted Ann Bair to chief marketing officer (CMO) as longtime CMO Ramon Jones retires at the end of March after 25 years at the company. This is not Bair’s first C-suite role at the insurance giant. The 20 year Nationwide vet most recently served as svp of financial services marketing. Before that, she…Nationwide

Ad verification firm DoubleVerify is rolling out URL-level reporting for ad placements, a move that follows growing industry pressure for transparency after a damning report alleged that major brands’ ads appeared alongside child sexual abuse material (CSAM). “Starting today,” the company wrote in an email to clients and partners on Tuesday, “DV advertisers using Brand…Ad

The shift (to streaming) is on. Last week, ESPN and Major League Baseball confirmed that they are set to part ways, ending a relationship that began back in 1990. Their current deal–which was set to pay the league $550 million per year for the likes of Sunday night MLB games, the Home Run Derby, and…The

It’s been 50 years since McDonald’s rolled out its iconic Egg McMuffin nationwide. To mark the breakfast sandwich’s anniversary, the fast-food giant has debuted a national campaign alongside special and new offerings. Wieden+Kennedy New York is behind the campaign to reach new generations with a passion for breakfast. The first spot depicts a man “running…It’s

Joy Reid appeared on MSNBC one last time on Monday night to anchor the final broadcast of The Reidout. Earlier in the day, the network confirmed that Reid and her 7 p.m. ET newscast would no longer be part of MSNBC’s schedule in a programming overhaul that affected weekday and weekend programming. Wearing a jacket…Joy

Two New York holiday traditions, the Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks, will remain on NBC, Peacock, and Telemundo for the next 10 years following an agreement between the retailer and NBCUniversal. The 10-year pact covers broadcast and streaming rights to the two tentpole events, a special on the night before…Two