Mauricio Eberle Morales

The Big Game just got bigger for Fox. ADWEEK has learned that the broadcaster, which was initially seeking more than $7 million for 30-second ads for this year’s Super Bowl 59, has now sold several commercials over the $8 million mark. In 2023, for Super Bowl 57, Fox peaked after selling “multiple” units over $7…The

DDB has appointed a new leadership team in North America to further integrate its agencies DDB Chicago, adam&eveDDB, and Alma. Caroline Winterton, former chief executive (CEO) of adam&eveDDB U.S., has been promoted to DDB’s North America CEO-a role left vacant since Justin Thomas-Copeland departed in 2023. Winterton will oversee adam&eveDDB and DDB Chicago, after the…DDB

“Unpredictable.” “Anything can happen.” “Be ready to twist and turn and find solutions.” That sounds about right for the Super Bowl, but this is how two seasoned 72andSunny creatives describe making the ads in between the action on the field. “If I had hair, it would be gone by now,” deadpanned executive creative director Zach…”Unpredictable.”

As a huge sports fan, I watch the Big Game live with a group of friends and family. I even challenge myself to only watch the ads as they air, hoping to replicate some of the excitement from when live TV was the only way to consume them. On social media too, influencers are getting…As

During Super Bowl 57 in 2023, Rihanna subtly touched up her makeup in the middle of her halftime show performance, using Fenty Beauty blotting powder to quickly dab her nose between songs. This three-second moment generated $5.6 million in media impact value (MIV) for Fenty in the first 12 hours following the show, per Launchmetrics….During

I’m Vietnamese, and Tet (Lunar New Year) has been a part of my family’s annual tradition since I was born. We all gather at a relative’s house dressed in traditional attire, entering the home in birth order and taking turns sharing well-wishes for the new year to my grandparents. Then, we go around to each…I’m

On December 2 last year, an earthquake shook the automotive world when Jaguar unveiled its “new design philosophy.” The legendary British nameplate, founded in 1922 on the racetracks of Europe, plans to go all-electric by the end of 2026. And so, in a clean break, management decided to change everything: the engines, the body styles–and…On

Lunar New Year is upon us, and it’s the Year of the Snake. As my family prepares for the celebration, it got me thinking about how this preeminent holiday is its own enduring brand that has remained for thousands of years with its own set of traditions and brand codes. My parents immigrated to the…Lunar