The ROI question should sit at the center of every CMO’s job. Marketing leaders ask for investment, decide where it goes, and are expected to show that it created value. […]The ROI question should sit at the center of every CMO’s job. Marketing leaders ask for investment, decide where it goes, and are expected to […]
How CMOs Should Actually Think About ROI Read More »
At the upfront, Netflix argues it has finally built the infrastructure to match its advertising ambitions.At the upfront, Netflix argues it has finally built the infrastructure to match its advertising ambitions. Read More
AI Agents Are Coming to Netflix to Grow Its $3 Billion Ad Business Read More »
Goodbye Rufus, hello Alexa for Shopping.Goodbye Rufus, hello Alexa for Shopping. Read More
Successful AI-driven advertising depends on more than just automation.Successful AI-driven advertising depends on more than just automation. Read More
Netflix’s Nicolle Pangis on Measurement, AI, and the Future of Streaming Advertising Read More »
At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AIAt its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI Read More
Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads Read More »
The campaign coincides with both brands’ 85th anniversaries and America’s 250th birthdayThe campaign coincides with both brands’ 85th anniversaries and America’s 250th birthday Read More
Jeep Wrangler Marks 85 Years With Muscle From Captain America Read More »
The new weekday programs debut Monday, June 15.The new weekday programs debut Monday, June 15. Read More
MS NOW Reveals New Show Names Ahead of Debuts Read More »
Nutrients, Vol. 18, Pages 1550: Effect of Knowledge of Personal Metabolic-Trait SNP Genotypes with Tailored Lifestyle Recommendations on Body Weight and Body Composition: A Randomized Controlled Trial Nutrients doi: 10.3390/nu18101550 Authors: Jaewon Khil Qiao-Yi Chen Hyeonmin Gil NaNa Keum Background/Objectives: Communicating genetic risk has been proposed as a motivational tool for weight control, but evidence
Nutrients, Vol. 18, Pages 1548: Associations of Physical Activity, Muscle Mass and Protein-Rich Food Consumption with Functional Fitness in Individuals with Multiple Sclerosis Nutrients doi: 10.3390/nu18101548 Authors: Elżbieta Cieśla Elżbieta Jasińska Edyta Suliga Background: Multiple sclerosis (MS) is a chronic disease of the central nervous system, characterised by high variability in both its progression and
Nutrients, Vol. 18, Pages 1549: Protein and Micronutrient Intake After Two Years of Sapropterin Treatment in PKU Nutrients doi: 10.3390/nu18101549 Authors: Ozlem Yilmaz Nas Catherine Ashmore Maria Ines Gama Anne Daly Sharon Evans Alex Pinto Yahya Ozdogan Anita MacDonald Background: Sapropterin allows dietary liberalisation in responsive individuals with phenylketonuria (PKU), increasing natural protein intake and
