Six veteran ad industry creatives weigh in on the Yorgos Lanthimos-directed spot.Six veteran ad industry creatives weigh in on the Yorgos Lanthimos-directed spot. Read More
Creatives React: Grubhub’s Value-Conscious Message Muddled By Posh Setting Read More »
Anthropic takes a jab at OpenAI in its Super Bowl spot, asserting that ads don’t belong in AI chatbots.Anthropic takes a jab at OpenAI in its Super Bowl spot, asserting that ads don’t belong in AI chatbots. Read More
Creatives React: Anthropic’s Anti-Ad Stance Risks Aging Poorly Read More »
70% of Big Game ads are expected to bring out big talent.70% of Big Game ads are expected to bring out big talent. Read More
3 Reasons Why It’s Rare to See a Super Bowl Ad Without a Celebrity Read More »
Dunkin’s Super Bowl ad Good Will Dunkin’ imagines a never-aired ’90s sitcom pilot starring Ben Affleck and a cast of TV icons, using sitcom nostalgia and Boston flavor to celebrate the brand’s iced coffee origins.Dunkin’s Super Bowl ad Good Will Dunkin’ imagines a never-aired ’90s sitcom pilot starring Ben Affleck and a cast of TV
Dunkin’ Rewinds to the ’90s With Star-Studded Super Bowl Sitcom Read More »
Dunkin’s Super Bowl spot leans hard on ’90s nostalgia and star power, but its heavy-handed AI de-aging leaves the elaborate sitcom fantasy feeling more uncanny than comforting.Dunkin’s Super Bowl spot leans hard on ’90s nostalgia and star power, but its heavy-handed AI de-aging leaves the elaborate sitcom fantasy feeling more uncanny than comforting. Read More
Super Bowl Hot Take: Star Power Won’t Save Dunkin’ From AI Slop Read More »
The creative relies on a nonagenarian reprising a decades-old role—neither of which helps the brand shed its geriatric reputation.The creative relies on a nonagenarian reprising a decades-old role—neither of which helps the brand shed its geriatric reputation. Read More
Super Bowl Hot Take: Raisin Bran ‘Shats’ the Bed With Ancient Allusions Read More »
From singing toilets to sentient hair balls, brands are leaning into absurd humor to cut through a polarized moment—with mixed risk and rewardFrom singing toilets to sentient hair balls, brands are leaning into absurd humor to cut through a polarized moment—with mixed risk and reward Read More
Poop, Pee, and Pubes: Brands Can’t Stop Going to the Bathroom During the Super Bowl Read More »
Post Malone, are you okay?Post Malone, are you okay? Read More
Hot Take: Bud Light Goes Too Bro With Super Bowl 60 Ad Read More »
THE AD: In Fanatics Sportsbook’s Super Bowl LX spot, Kendall Jenner reveals that her vast wealth actually comes from wagers she’s placed on NBA games, having learned plenty about basketball […]THE AD: In Fanatics Sportsbook’s Super Bowl LX spot, Kendall Jenner reveals that her vast wealth actually comes from wagers she’s placed on NBA games,
Super Bowl Hot Take: Fanatics Sportsbook Made a Winning Bet on Kendall Jenner Read More »
The concept is hit or miss, but the nonagenarian is a comedic cheat code.The concept is hit or miss, but the nonagenarian is a comedic cheat code. Read More
