Hellmann’s wanted to do something bigger and bolder to celebrate its fifth consecutive year running a Super Bowl ad. So, the mayonnaise brand is tapping into the nostalgia around the 1989 film When Harry Met Sally. Hellmann’s 30-second Super Bowl ad recreates the iconic diner scene at New York’s Katz’s Deli from When Harry Met…Hellmann’s […]
Hellmann’s Takes Harry and Sally Back to Katz’s Deli for Super Bowl Ad Read More »
Tori Nygren, founder and creative director of independent creative agency Hogwash Studios, hasn’t followed a straight career path through the advertising industry. She started at global agencies Droga5 and McCann before going freelance. She had a stint as an in-house creative at Uber. Then, during the pandemic, she shifted focus to grow her own business,…Tori
The Creative Career Path Is Fracturing Amid Industry Upheaval Read More »
Meridian, the open-source marketing mix model that Google initially introduced in March 2024, is available to all data scientists and marketers globally, starting Wednesday. The industry’s lack of addressability and the decline in the use of cookies has spurred marketers to seek more holistic measuring frameworks, and Google is framing Meridian as a solution to…Meridian,
Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels Read More »
Black audiences are leading the way in TV, sports viewership, and social media usage–and that could impact how brands connect with the demographic. According to Nielsen’s new Diverse Intelligence Series report, Connecting with Black America, Black adults spend 46 hours and 13 minutes per week watching TV, far outpacing the nearly 35 hours for the…Black
Data Reveals How Brands Can Connect With Black Audiences Through TV and Sports Read More »
Fox News is riding the Donald Trump wave as its coverage of the presidential transition and the first few weeks of his second term powered the network to its highest-rated January ever. For that matter, all three networks are seeing positive growth among total viewers and the Adults 25-54 demo during primetime and total day…Fox
Here Are the Cable News Ratings for January 2025 Read More »
Nutrients, Vol. 17, Pages 494: Dietary Lipid Profile in Spanish Children with Overweight or Obesity: A Longitudinal Study on the Impact of Children’s Eating Behavior and Sedentary Habits Nutrients doi: 10.3390/nu17030494 Authors: Silvia García Marina Ródenas-Munar Emma Argelich David Mateos Lucía Ugarriza Josep A. Tur Cristina Bouzas Background: Dietary lipids, sedentary habits, and eating behaviors
Nutrients, Vol. 17, Pages 493: Specific Composition Diets and Improvement of Symptoms of Immune-Mediated Inflammatory Diseases in Adulthood—Could the Comparison Between Diets Be Improved? Nutrients doi: 10.3390/nu17030493 Authors: M. Dolores Guerrero Aznar M. Dolores Villanueva Guerrero Margarita Beltrán García Blanca Hernández Cruz Diet is considered a possible cofactor, which affects the immune system and potentially
The Big Game just got bigger for Fox. ADWEEK has learned that the broadcaster, which was initially seeking more than $7 million for 30-second ads for this year’s Super Bowl 59, has now sold several commercials over the $8 million mark. In 2023, for Super Bowl 57, Fox peaked after selling “multiple” units over $7…The
Fox Scores First $8 Million Super Bowl Ads: Here’s How Read More »
DDB has appointed a new leadership team in North America to further integrate its agencies DDB Chicago, adam&eveDDB, and Alma. Caroline Winterton, former chief executive (CEO) of adam&eveDDB U.S., has been promoted to DDB’s North America CEO-a role left vacant since Justin Thomas-Copeland departed in 2023. Winterton will oversee adam&eveDDB and DDB Chicago, after the…DDB
DDB Brings North American Agencies Under One Leadership Team Read More »
Nutrients, Vol. 17, Pages 492: The Association Between the Triglyceride–Glucose Index, Its Combination with the Body Roundness Index, and Chronic Kidney Disease in Patients with Type 2 Diabetes in Eastern China: A Preliminary Study Nutrients doi: 10.3390/nu17030492 Authors: Xiangyu Chen Xiaofu Du Feng Lu Jie Zhang Chunxiao Xu Mingbin Liang Lijin Chen Jieming Zhong Objectives:
