Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

Lauren Petty Leaves WMAQ for ‘New Adventure Outside of Broadcasting’

WMAQ reporter Lauren Petty is leaving local TV after more than 20 years. Petty joined the Chicago NBC-owned station in 2012. She posted the news to social media saying that working in local tv was a dream come true. “After 22 years in television, tomorrow is my last day on the air,” Petty posted on…WMAQ

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In a World of Tropes, Slang Is a Bridge to Connect Deeper With Latine Audiences

Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference. “Latine” is a gender-neutral form of the word Latino. “How do you say popcorn in Spanish?” Next time you’re at a party with Latine friends, open this can of worms for a good laugh. You’ll hear “palomitas,”…Editor’s

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Title with an average of (8/9) words

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3 Cost-Conscious Tips for Building Effective TV Advertising

TV isn’t like it used to be, so TV advertising shouldn’t be either. Amid industry consolidation, cord-cutters, cord-nevers, and a shifting streaming and linear landscape, entering the TV advertising space can be overwhelming. However, Angela Voss, CEO, Marketing Architects, explained on Monday at ADWEEK’s Brandweek that TV marketing may not be as complicated as it…TV

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Mozilla Unveils Brand Refresh, Aims to ‘Reclaim the Internet’

Mozilla, founded by Netscape employees in 1998 as a source of free internet software, teamed up with global branding agency Jones Knowles Ritchie on a rebrand aimed at encouraging people to “reclaim the internet as a global public resource, open and accessible to all.” The rebranding effort incorporated feedback from Mozilla employees, the broader Mozilla…Mozilla,

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