Ciencias de la comunicación

Marisa Thalberg Joins JCPenney as Consulting CMO

The chief marketing officer (CMO) role at JCPenney has officially been vacant since early 2023, but the retailer just brought in a big name to fill it, at least on a consulting basis: Marisa Thalberg. Thalberg has joined JCPenney Tuesday in a consulting CMO role, after having served as chief marketing and communications officer at…The […]

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Mercedes-Benz Is Redefining Luxury for Younger Generations

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton chats with Melody Lee, chief marketing officer at Mercedes-Benz USA. Lee shares insights on navigating the post-Covid automotive industry, driving innovation in electric and autonomous vehicles, and how Mercedes is adapting to new consumer behaviors. With more than 140 years…In

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CNN and Reuters Introduce Paywalls as Vox Explores One for The Verge

Frequent visitors to CNN’s website were greeted with a different kind of headline Tuesday–one that encourages them to pay in order to continue reading. (TVNewser) The Warner Bros. Discovery-owned news operation is putting a paywall on CNN.com, requiring U.S. users to pay $3.99 per month or a discounted rate of $29.99 per year for access….Frequent

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Former CBS Colorado Sports Anchor Mark McIntosh Meets Woman Who Donated Kidney to Him

Former CBS Colorado sports anchor Mark McIntosh met the woman who donated one of her kidneys to him. The 65-year-old McIntosh was an on-air sports broadcaster at CBS Colorado from 1988 to 2006. McIntosh diagnosed with amyloidosis, a rare disorder caused by an abnormality of plasma cells in the bone marrow. The disease can cause…Former

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Luke Lyddon Leaving Local TV for Family Business

KPNX sports reporter Luke Lyddon is leaving the Phoenix NBC affiliate. “After much thought and reflection, I’ve decided to embark on a new chapter in my career,” he wrote on social media. “Now, I’m excited to announce that I’ll be joining my family’s business. I’m looking forward to expanding my horizons and gaining a fresh…KPNX

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Party Land Employs Kenny G and Santa to Solicit Super Bowl Work

Independent agency Party Land is looking for Super Bowl work, and it has hired a saxophonist, a Real Housewife, and a jolly old elf to get the word out. Party Land is shaking things up with a series of Cameo videos featuring The Real Housewives of New York City star Sonya Morgan, musician Kenny G,…Independent

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Global Witness Campaign Uncovers the True Price of Gas in a Record-Heat Summer

Summer 2024 was officially the Northern Hemisphere’s hottest on record, according to a recent government study. In collaboration with Global Witness, an NGO that works to break the links between natural resource exploitation, conflict, poverty, corruption, and human rights abuses worldwide, agency Joan has launched a campaign highlighting the human impact of climate breakdown. Debuting…Summer

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Go Behind the Scenes of CBS News’ Walz/Vance Debate

TVNewser road tripped to Philadelphia to see Vice President Kamala Harris debate former President Donald Trump on ABC News last month. CBS News kicked off October by thoughtfully bringing both candidates’ respective running mates, Gov. Tim Walz and Sen. J.D. Vance, to our hometown. Walz and Vance had their first and only debate of the…TVNewser

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Disney Reorg Combines Hulu and ABC Teams, Shutters ABC Signature

Disney will combine ABC and Hulu’s scripted drama and comedy teams as part of a reorganization at the entertainment giant. (TheWrap) In a consolidation move six years in the making, ABC Signature is no more. The production unit is being shut down, with its operations folded into 20th Television under 20th TV president Karey Burke….Disney

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US Press Freedom Under Unprecedented Pressure Ahead of Election, CPJ Report Finds

The safety of journalists in the U.S. is no longer a given as members of the media face a slew of threats–including violence, online harassment, legal challenges, and attacks by police–that could coalesce to undermine press freedom, according to a new report published Tuesday by the Committee to Protect Journalists. (CPJ)The safety of journalists in

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