Ciencias de la comunicación

Meta kicked off Meta Connect Wednesday, a two-day event comprised of demo experiences, developer sessions, keynotes, and networking opportunities, providing a look at new and future technology including artificial intelligence, its Ray-Ban Meta smart glasses, and its Orion prototype augmented reality glasses. The annual event is perhaps best known for its 2021 edition in October…Meta […]

In a recent teardown analysis, iFixit has explored the innovations introduced with Apple’s iPhoneIn a recent teardown analysis, iFixit has explored the innovations introduced with Apple’s iPhone Read More

Mira Murati, chief technology officer of OpenAI, announced Wednesday that she is stepping down from the company after a tenure of six and a half years. “After much reflection, I have made the difficult decision to leave OpenAI,” Murati wrote in a memo to staff, which she also shared on X. “There’s never an ideal…Mira

Cue the “In Memoriam” music. It’s time to say R.I.P. to traditional celebrity brand deals. During a panel on crafting connections at ADWEEK’s Brandweek conference on Tuesday, executives from Shopify, Diageo, and IRCODE spoke about the future of brand partnerships and where the industry is moving. And according to the executives, it’s time for traditional…Cue

Eminent CMO Linda Boff’s departure from General Electric in April made news for two reasons. First, it marked the end of a tenure that included GE shedding its appliance brands and then splitting into three industrial companies. Second, though Boff could arguably have written her ticket to any marketing suite in corporate America, she decided…Eminent

To Greg Friend, advertising is a lot like lifting. Everyone reaches first for the dumbbells, but long-term growth requires focusing on the core. “Everybody wants to have nice arms,” Friend, vice president of insights and innovation at Nativo, said onstage during ADWEEK’s Brandweek on Wednesday. “You start to see the growth and the results right…To

For over 30 years, global marketing data, analytics, and consulting firm Kantar has been focused on understanding the dynamics between how consumers and brands connect and how that connection creates financial value for companies. Kantar’s latest research and development effort, which was conducted and published earlier this year, explored the commercial performance of brands. And…For

When Jane Pauley takes the stage this evening at the National Academy of Television Arts & Sciences 45th Annual News & Documentary Emmy Awards to receive her Lifetime Achievement statue, the pioneering broadcast journalist knows who she’ll be looking for in the audience. “I’ll be thinking about my three children–even though one of them did…When

In today’s ever-evolving marketing landscape, one of the biggest challenges brands face is juggling different marketing strategies for multiple generations. While more brands are appealing to Gen Z and Gen Alpha, others still have a core audience of older consumers to cater to. Teton Ridge chief executive officer (CEO), Deirdre Lester, and Gamefam’s chief business…In

Asics enlisted Succession actor Brian Cox for its new campaign urging employees to incorporate movement into the work day to improve their mental health. In “The Desk Break,” created by agency Golin, Cox portrays a mean boss, a personality similar to his Succession character. For the Asics spot, he says that the “deadliest thing in…Asics