Ciencias de la comunicación

Undeterred by their historic rivalry with jocks of all kinds, Nerds are returning to the Super Bowl in 2025. The Ferrara Candy brand made its Big Game debut in a 30-second spot featuring Addison Rae earlier this year. Recreating the iconic dance scene from the ’80s film Flashdance with animated Nerds characters, the Digitas Chicago-created…Undeterred […]

In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder & CEO of MikMak, sit down with Linda Bethea, chief marketing officer of Danone North America. Bethea shares her insights into how Danone’s mission of delivering health through food to as many people as possible aligns with…In

The advertising industry is notorious for high turnover, with people bouncing from one agency to another as a rite of passage. According to a report by the Bureau of Labor Statistics, the average turnover rate in the advertising industry hovers around 30% annually. I get it. You need to look out for No. 1, and…The

If you want your brand’s commercial in Amazon Prime Video’s Black Friday NFL coverage, start lining up in February. In a conversation at ADWEEK’s Mediaweek, Amazon head of U.S. live sports and video sales, Danielle Carney, confirmed that the streamer sold out of ad inventory for its Black Friday game between the Kansas City Chiefs…If

When OpenFortune chief revenue officer Carlo Palomino cracked open a fortune cookie at age 14, he had just started his own landscaping business. Did he look at that cookie as dessert or a career opportunity? In the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom, Palomino talks about his…When

ABC News’ Good Morning America maintained its status as America’s No. 1 morning show for the new season, extending that reign to five weeks. At the same time, GMA was also the only morning show to see week-to-week declines in both total viewers and the Adults 25-54 demo for the week of October 21. NBC…ABC

Constellation Energy thinks there’s one thing that can span the political divide in the U.S.: nuclear energy. In a campaign that began in July and wraps this week, the energy company worked with Droga5 and Accenture Song Sustainability to highlight existing support for nuclear as a way to build momentum around it. “If we simply…Constellation

Although Democrats continue to pour more money than Republicans into presidential advertising on a national level, the 2024 contest between Vice President Kamala Harris and former President Donald Trump will be won or lost in battleground states. On this front, both campaigns and their supporters have run a similar number of presidential ads on local…Although

The closing days of the presidential election are upon us, but the deadlocked race between Vice President Kamala Harris and former President Donald Trump doesn’t seem to be piquing viewer interest in the evening newscasts. The week of Oct. 21 saw a mixed bag of ratings results for the three broadcast networks. On the positive…The

Swedish buy-now-pay-later company Klarna has launched nearly 30 topical marketing campaigns this year entirely created by generative AI, using the technology to generate ideas, write copy, and create images. While much has been said about AI tools boosting efficiency, the firm is also finding these campaigns are more effective. These campaigns, often tied to events…Swedish