Ciencias de la comunicación

What makes you look at Molly Baz’s latest campaign for Bobbie? Breasts? Breastfeeding? Formula feeding is very, very normal. But it is still not normalized. There’s a stigma that exists within the parenting community, particularly for mothers who, to an outsider’s eyes, appear to have the option to breastfeed. My hot take: Brands owe us…What […]

Averi AI has emerged from stealth mode, raising $2 million in pre-seed funding. The firm–which has an initial valuation of $8 million–combines automating time-consuming marketing tasks, like planning a marketing calendar, researching competitors, and organizing a budget, with human experience by connecting brands to a vetted network of U.S.-based marketing specialists. For instance, the AI…Averi

Google has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic. It does this by identifying lower-traffic queries within search that actually drive conversions, according to documents seen by ADWEEK. Low-traffic queries are when someone types in a less popular search query….Google

Top of the Ticker: Two major American newspapers–The Washington Post and The Los Angeles Times–have chosen not to issue a presidential endorsement, reportedly at the behest of their billionaire owners, Jeff Bezos and Patrick Soon-Shiong, respectively. It’s the first time in almost 40 years that the Post has declined to endorse a candidate. The decision…Top

Brendan Gahan wanted to work in advertising when he was a kid. The co-founder and CEO of LinkedIn influencer marketing agency Creator Authority–featured in the latest episode of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom–had an uncle who was a creative director at Wieden+Kennedy. Gahan’s first job was at a Sweet…Brendan

Top of the Ticker: CBS News’ senior vice president of talent strategy Alison Pepper announced that she will depart the network once the presidential election cycle concludes. Pepper–who has been with the network since 2021–cited the “seismic shits” at CBS as impacting her decision. That’s likely a reference to the network’s parent company Paramount Global,…Top

I was head of sales for independent adtech company MediaMath until 2019, during which time the company was considered a top player in the space. Our tech was licensed by big brands and premier agency holding companies in major media markets globally. Though I remain proud of MediaMath’s growth, I believed it was always bounded…I

BBDO New York chief creative officer Matt MacDonald is leaving the agency, ADWEEK has learned. A BBDO spokesperson confirmed his departure and said MacDonald had a “great opportunity he couldn’t turn down.” It is not clear what his next move is. MacDonald took on the role at BBDO NY in April 2022, after being promoted…BBDO

Brian Williams has a date with Amazon on Election Night. The former NBC News anchor is headlining the company’s first foray into the TV news space–a live special that will stream globally on Prime Video and will be free to watch for all Amazon customers. With less than two weeks to go until America goes…Brian

This week brought plenty of changes in the agency world, with shops from Cincinnati to New York and London welcoming new employees. Brandwatch Social media intelligence provider Brandwatch announced a host of leadership changes. Channing Ferrer was promoted to global president, from chief business officer. Drift senior vice president Matt Tippets joined Brandwatch as chief…This