Ciencias de la comunicación

This Beats Ad Gives Kim Kardashian the Soundtrack to Her Glam Life

While leading the glamorous life of a media and fashion mogul, Kim Kardashian has at her disposal “a handsome mobile DJ providing a perfect track for every room” she enters. Of course she does. That the music-cueing minion happens to be comedian Ben Marshall provides a knowing wink that runs through the latest long-form ad…While […]

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Collaborative Leadership: Campbell’s Omnichannel Success

Brave Commerce Live took place in New York City in May, bringing together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth. On stage at the event, Brave Commerce host Sarah Hofstetter was joined by Campbell’s Snacks executives Janda Lukin,…Brave

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Former WLWT Anchor Jerry Springer to be Remembered with Mural in Cincinnati

The memory of former WLWT anchor and nationally syndicated talk show host Jerry Springer will be honored in Cincinnati with a mural set to be unveiled this weekend. The mural will be located at Harkavy Hall in Cincinnati, which is owned by the charity Tender Mercies, which Springer was a benefactor for over 25 years….The

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Amazon’s AI Generator Tool Can Now Create Audio Ads

Soon, you’ll hear more audio ads on Amazon’s properties that were created with generative AI. Brands can now use generative AI to make audio ads–in addition to images and video–through Amazon Ads’ self-service tools. That was one of many advertising- and adtech-related developments that the commerce giant announced today at Amazon unBoxed, its annual advertising…Soon,

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 Creatives Remember Washington Olivetto, the “Godfather of Brazilian Creativity”

Brazilian creative Washington Olivetto passed away on Oct. 13 at the age of 73. He died due to pulmonary complications while hospitalized at Copa Star Hospital in Rio de Janeiro. Olivetto was a Brazilian advertising icon, credited for putting the market on the map as a creative powerhouse. He began his career as a copywriter…Brazilian

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WCVB Anchor Doug Meehan Recovering After Being Rushed to Hospital

WCVB anchor Doug Meehan was rushed to the hospital on Thursday after hosting an event at Gillette Stadium. Meehan posted a video to TikTok telling viewers, he was at a “beautiful event” in Gillette Stadium on Thursday when a blockage in his bowel caused him to call an ambulance later that evening. The event was…WCVB

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Fox News’ Bret Baier to Interview Vice President Kamala Harris

Fox News announced Monday that Vice President Kamala Harris would sit down for an interview with its chief political anchor, Bret Baier, Wednesday, Oct. 16, at 6 p.m. ET. (TVNewser) It will be her first sit-down with the network and her first interview with a news outlet outside of her ideological comfort zone since becoming…Fox

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Americans’ Trust in Media Remains at Trend Low

Americans continue to register record-low trust in the mass media, with 31% expressing a “great deal” or “fair amount” of confidence in the media to report the news “fully, accurately, and fairly,” similar to last year’s 32%. Americans’ trust in the media–such as newspapers, television, and radio–first fell to 32% in 2016 and did so…Americans

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