ABC will simulcast six more ESPN Monday Night Football games, including Monday’s AFC East matchup between the Buffalo Bills and New York Jets. (ESPN / AP) The move is all about ratings. That’s good for Disney, which owns ABC and ESPN, and for the National Football League, which benefits from a broader audience. It hurts…ABC […]
ABC Adds 6 More MNF Simulcasts for 2024 Read More »
Digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. (ADWEEK)Digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. (ADWEEK) Read More
G/O Media Is Suing Paste Media 1 Year After Selling It Jezebel Read More »
Proving the effectiveness of ad campaigns to clients and, sometimes, the C-suite continues to become a more complex task, as challenges aplenty emerge in the measurement process. In a group chat at ADWEEK House during Advertising Week New York, industry leaders from ad platform Blis–who sponsored the session–wedding platform The Knot Worldwide, and creative agencies…Proving
Marketers Breaking Beyond Measurement Challenges to the ‘Fun Science’ Read More »
Foxit announced that its Foxit PDF Editor and Editor Pro with AI Assistant are now natively suppoFoxit announced that its Foxit PDF Editor and Editor Pro with AI Assistant are now natively suppo Read More
PDF Editor Foxit now supported on PCs powered by Snapdragon Read More »
As we settle into the 2024-2025 broadcast season, TVNewser is taking a last look back at some of the lesser-told narratives of 2023-2024 broadcast season. We’re focusing on time periods and networks that don’t always factor into our weekly coverage, from the Sunday morning shows to NewsNation and CNBC. Sunday Morning News CBS News’ Face…As
A Deeper Dive Into the 2023-2024 Season Ratings Read More »
With another presidential debate looking increasingly unlikely, the cable news networks have pivoted to another format they know well–town halls. On Friday, CNN and Fox News both announced separate town halls with the candidates. Vice President Kamala Harris will appear on CNN, while former President Donald Trump will be on Fox. CNN’s live town hall…With
CNN and Fox News Announce Harris and Trump Town Halls Read More »
In the unfolding narrative of advertising’s cultural missteps, the recent Heinz ad controversy serves as a poignant reminder of the shadows cast by history. These ads resonate with the undertones of propaganda posters used to dehumanize and mischaracterize. They are relics of a time when images were manipulated to weave false narratives–narratives that continue to…In
The Cost of Cultural Ignorance: How Brands Can Get It Right Read More »
The digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. The lawsuit alleges that Paste Media breached the contract the two parties signed last year when Paste Media acquired the titles Jezebel and Splinter from G/O Media in November 2023. The…The
G/O Media Is Suing Paste Media a Year After Selling It Jezebel Read More »
For producer Theresa Kang, everything comes down to perspective. Kang, the CEO of Blue Marble Pictures, was born in the United States, but her sister and parents were immigrants born in South Korea, resulting in her growing up in a multicultural household. Her upbringing has always played a major role in her life and the…For
Pachinko Producer Explains Why Diverse Stories Are Breaking Out in Streaming Read More »
Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In “Immersive Brand Moments: Designing Experiences That Captivate and Convert,” an ADWEEK House group chat presented by National CineMedia, panelists chimed in on making events stand out. “There has just still been a lot of…Successful
