In 2017, I left my job as a creative in Hispanic marketing. I was tired of seeing brands push narratives that felt out of touch with my life and the lives of other young Latinos in the U.S. As an immigrant from Guatemala, I knew that the Latino experience here is diverse and nuanced. Yet,…In […]
The Story Behind The Game That Captivated Thousands of US Latinos Read More »
Add Paramount Global co-CEO George Cheeks to the list of executives weighing in on the fallout of the CBS Mornings interview between co-anchor Tony Dokoupil and author Ta-Nehisi Coates. In a memo to staffers, Cheeks expressed support for CBS News executives while also saying that there needed to be “further substantive dialogue” about news division’s…Add
George Cheeks Addresses Tony Dokoupil Interview Fallout Read More »
Today (Oct. 10), Revlon announced the appointment of Michelle Peluso as CEO. She joins from CVS Health, where she has worked as its evp and chief customer and experience officer since September 2023. Peluso joined CVS Health in January 2021 as her brother was battling cancer, she wrote on LinkedIn. While there, she led teams…Today
Michelle Peluso Leaves CVS Health to Join Revlon as CEO Read More »
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, sit down with Kerry Sullivan, CEO of skincare brand Versed. Her career journey has taken Sullivan from leading iconic beauty brands at Neutrogena and Dollar Shave Club to helming the rising beauty brand…On
Scaling Indie Beauty Using Big Brand Expertise With Versed Read More »
PayPal is open to business with advertisers. Today, PayPal is formally launching PayPal Ads, its arm that sells digital ads using data about what people buy across its properties within the U.S. PayPal Ads is led by Mark Grether, an advertising executive who previously built Uber and Amazon’s ad businesses. PayPal is pitching aggregated transaction…PayPal
PayPal Formally Launches Ad Business to Pitch Its Shopping Data to Advertisers Read More »
The chaos of Advertising Week New York didn’t slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty. 62Above Creative marketing and communications agency 62Above announced two additions to its client roster: AT&T Hotel and Conference Center in Austin, Texas, and luxury property operator Cote Hospitality….The
Revolving Door Agency Moves: 62Above, GumGum, Mediaworks, WPP, and More Read More »
Talk about luxury upgrades. Former Dawson’s Creek heartthrob Joshua Jackson trades #CreekLife for #CruiseLife as he returns to the life aquatic on primetime television in Doctor Odyssey. Almost 14 million viewers joined the maiden voyage of ABC’s shipboard medical procedural across linear and digital platforms within three days of its Sept. 26 launch–a sizeable passenger…Talk
Doctor Odyssey Sets Sail With Deluxe Marketing Campaign Read More »
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Julia Goldin, chief product and marketing officer at the Lego Group. Goldin shares how Lego balances traditional play with digital innovation, discusses the brand’s exciting partnerships with global icons like Pharrell Williams, and highlights Lego’s dedication to…In
Crafting Creativity: Julia Goldin on How Lego Inspires Across Generations Read More »
Welcome to another special episode of the Marketing Vanguard podcast recorded at Brandweek 2024 in Phoenix, Ariz. This week, ADWEEK chief experience officer Jenny Rooney speaks with one of Time magazine’s 100 Most Influential People: Deepak Chopra, founder of the Chopra Foundation, prolific author, and wellness guru. Join us for an engaging conversation delving into…Welcome
The Art of Storytelling for Brands With Deepak Chopra Read More »
Apple on Thursday released the first scripted film for its Vision Pro virtual reality headset, providing a window into the future of immersive entertainment. The 17-minute film, Submerged, written and directed by Academy Award-winning director Edward Berger, takes viewers inside a World War II-era submarine which has been attacked by enemy warships. Through the eyes…Apple
Apple Releases First Scripted Immersive Film For Vision Pro Read More »
