Ciencias de la comunicación

Income from advertisements continues to fuel the mobile app industry. According to the numbers prIncome from advertisements continues to fuel the mobile app industry. According to the numbers pr Read More

Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference. “Latine” is a gender-neutral form of the word Latino. “How do you say popcorn in Spanish?” Next time you’re at a party with Latine friends, open this can of worms for a good laugh. You’ll hear “palomitas,”…Editor’s

TV isn’t like it used to be, so TV advertising shouldn’t be either. Amid industry consolidation, cord-cutters, cord-nevers, and a shifting streaming and linear landscape, entering the TV advertising space can be overwhelming. However, Angela Voss, CEO, Marketing Architects, explained on Monday at ADWEEK’s Brandweek that TV marketing may not be as complicated as it…TV

Paramount Global began its second phase of workforce reductions Tuesday, saying that 90% of its layoffs will be completed by the end of the day, according to The Hollywood Reporter. Phase one of the entertainment and media conglomerate’s initiative to slash 15% of its U.S. workforce, which took place last month, resulted in the closure…Paramount