Ciencias de la comunicación

Explainer: What Marketers Need to Know About Tech’s Next Big Bet, AI Agents 

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AI agents, digital assistants pitted as the next evolution in artificial intelligence, promise to handle tasks autonomously, from booking reservations to negotiating business deals. At OpenAI’s DevDay event in San Francisco last week, the company demoed a voice bot calling local delivery service and successfully ordering 400 chocolate-covered strawberries for the attendees, specifying the delivery…AI […]

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CBS Rebukes Anchor Over Tense Interview With Ta-Nehisi Coates

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CBS News Monday rebuked one of its star morning anchors, Tony Dokoupil, over an interview that he conducted last week with author Ta-Nehisi Coates, in which Dokoupil challenged Coates’ views about the Israeli-Palestinian conflict. (NYT) On a call with staffers Monday morning, CBS News chief Wendy McMahon and her top deputy, Adrienne Roark, said the…CBS

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Supreme Court Won’t Hear Appeal From Elon Musk’s X Platform Over Warrant in Trump Case

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The Supreme Court said Monday that it won’t hear an appeal from social media platform X over a search warrant prosecutors obtained in the election-interference case against former President Donald Trump. (AP) The case arose as part of special counsel Jack Smith’s investigation into Trump over alleged election interference in 2020, which the Supreme Court…The

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Mega-Hack Shuts Down Putin’s Online State Media

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Russian state media company VGTRK, which owns and operates the country’s main national TV stations, was targeted in a massive cyberattack Monday that a Ukrainian government source said Kyiv’s hackers had caused. (Reuters) In the early morning hours, all of the company’s online broadcasting and internal services stopped working, including the streaming services of prominent…Russian

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DeSantis Administration Threatens Tampa Station for Airing Abortion Rights Ad

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Florida Gov. Ron DeSantis’ administration is threatening Tampa NBC affiliate WFLA with legal action for airing an abortion rights campaign ad. (TVSpy)Florida Gov. Ron DeSantis’ administration is threatening Tampa NBC affiliate WFLA with legal action for airing an abortion rights campaign ad. (TVSpy) Read More

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Publishers Are Bringing Vertical Video to the Open Web With Webflix

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Media companies Time and The Arena Group partnered with technology vendor Webflix Monday to bring short-form vertical video to their portfolio of open web properties. (ADWEEK)Media companies Time and The Arena Group partnered with technology vendor Webflix Monday to bring short-form vertical video to their portfolio of open web properties. (ADWEEK) Read More

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Microsoft Looks Set to Shutter Retail Media Business

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Five years after acquiring retail advertising platform PromoteIQ, Microsoft now seems to be quietly shutting it down and pushing clients to use Criteo. (Digiday)Five years after acquiring retail advertising platform PromoteIQ, Microsoft now seems to be quietly shutting it down and pushing clients to use Criteo. (Digiday) Read More

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The Race to Block OpenAI’s Scraping Bots Is Slowing Down

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It’s too soon to say how the spate of deals between artificial intelligence companies and publishers will shake out. OpenAI has already scored one clear win, though: Its web crawlers aren’t getting blocked by top news outlets at the rate they once were. (WIRED)It’s too soon to say how the spate of deals between artificial

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Why Latinx Fans Demand Sports Marketing Beyond Hispanic Heritage Month

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Hispanic and Latino sports fans already put up big viewership and sales figures. Brands and broadcasters just need to watch the scoreboard. Back in early September, during an event held amid the US Open tennis tournament in New York, Nielsen teamed with Latinos in Sports (LiS) to release a study on Hispanic and Latino fandom…Hispanic

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