Ciencias de la comunicación

NerdWallet Makes Its Super Bowl Debut, Digging Further into Live Sports

The money experts NerdWallet–who have built a brand synonymous with penny pinching–see the pricey Super Bowl as a good investment, today announcing their first Big Game ad. NerdWallet plans to run a 30-second commercial, from agency of record Deutsch, during the third quarter. Fox has already sold out its inventory for the marquee event, pulling…The […]

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Foot Locker’s Innovative Retail Strategy to Court Sneakerheads

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Kim Waldmann, global chief customer officer at Foot Locker. Kim shares how Foot Locker is leveraging first-party data, creator partnerships, and a reimagined in-store experience to connect with the next generation of sneaker enthusiasts. With leadership experience at…In

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WBFF Reporter Has Live Shot Disrupted by Leaf Blower Protest

If you thought they only showed up when you wanted to sleep in, a Maryland man armed with a leaf blower tried to disrupt the media presence outside the former school of alleged assassin Luigi Mangione. WBFF reporter Shannon Lilly was doing a live shot outside the Gilman School, where the man accused of killing…If

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Retail Resilience: Consumer Trends, Tariffs, and the Future of Commerce

In this insightful episode of the Brave Commerce podcast, Sucharita Kodali, vice president and principal analyst at Forrester, returns for an unprecedented third appearance to dissect the current state of consumer commerce. Joining hosts Rachel Tipograph and Sarah Hofstetter, Sucharita delves into the phenomenon of the “vibecession,” where consumer spending remains resilient despite a lingering…In

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Donald Trump’s Meet the Press Interview Scores 3 Million Viewers

Three million viewers tuned in to watch President-elect Donald Trump sit for his first post-election interview with a non-Fox News legacy media outlet over the weekend. According to Nielsen Media Research, Trump’s appearance on NBC News’ Meet the Press with Kristen Welker brought 2.914 total viewers and 569,000 viewers in the Adults 25-54 demo to…Three

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Week of Dec. 2 Evening News Ratings: Major Events Bring Viewers Back to Broadcast News

With Thanksgiving in the rearview, the first week of December saw a total viewer bump for all three evening newscasts. News of President Joe Biden pardoning son Hunter Biden as well as the shooting of UnitedHealthcare CEO Brian Thompson were the top stories in an active news week. Excluding sports, ABC World News with David…With

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Week of Dec. 2 Morning News Ratings: Today Is on Top, but CBS Mornings Sees the Best Results

NBC News’ Today continued its winning streak as America’s No. 1 morning show in total viewers and the advertiser-prized Adults 25-54 for the week of Dec. 2. It’s the sixth week in a row that Today has claimed the crown over the former top dog, ABC News’ Good Morning America. But the show’s latest win…NBC

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Overnight Cable News Ratings Dec. 3-5: CNN and MSNBC Remain Below a Million Viewers

Tuesday, Dec. 2 The most-watched programs on all three networks aired in the pre-primetime evening hours. Fox News’ The Five led with over four million total viewers at 5 p.m. ET, while The Beat with Ari Melber finished first for MSNBC at 6 p.m. and the 4 p.m. hour of The Lead with Jake Tapper…Tuesday,

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