Ciencias de la comunicación

Are you ready to love a WeatherTech ad? No shade on the 12-time Super Bowl advertiser of American-made products to protect vehicles and homes, but their advertising has not exactly been cause for excitement. But 2025 is finally their year. In a 60-second teaser trailer titled “Whatever Comes Your Way,” four “cougars” aged 70 and…Are

You had to see it to believe it, and 84 million people did. There, in the middle of Super Bowl 34 back at the turn of the new millennium–and in the company of the world’s biggest advertisers–was a spot that proclaimed: “This is the worst commercial in the Super Bowl.” Few could argue. Set to…You

Squarespace will mark its 11th appearance in the Big Game during Super Bowl 2025 in a decidedly low-tech ad set to surprise and delight viewers. The website building and hosting platform released a teaser ad on Jan. 16 featuring a paperboy riding a donkey to deliver the news on a foggy country road. Today, the…Squarespace

American Airlines chief executive (CEO) Robert Isom has issued a statement following a collision between one of the airline’s passenger planes and a U.S. Army helicopter near Washington, D.C. American Eagle Flight 5342 from Wichita, Kan. was preparing to land at Ronald Reagan National Airport when it crashed mid-air into a U.S. Army helicopter. Both…American

As recent backlash has shown, brands that use artificial intelligence in their advertising face a difficult road to consumers’ hearts. But in Google Workspace’s first Super Bowl commercial, AI plays a supporting role to 50 small business owners, who take center stage in their own individual ads. That’s right–the search giant is buying 50 ads…As

Kevin Spencer, the NBC Chicago employee who was reported missing this week, has died by apparent suicide on Sunday. Spencer’s family issued a statement and asked for privacy at this time. “Thank you all for your help and concern in trying to find Kevin. It is with a heavy heart that I share that he…Kevin

As the first full commercials for Super Bowl 59 drop this week, some well-worn trends are emerging, from nostalgia (the return of the Budweiser Clydesdales, Hellmann’s When Harry Met Sally reunion) to comedy (NerdWallet’s chatty beluga whale, Walton Goggins Goggle Glasses for GoDaddy). But there are still plenty of unanswered questions about the content, tone,…As

Stagwell media agency Assembly has named Jill Kelly as its North America chief executive officer (CEO), effective Feb. 3. She succeeds longtime CEO Valerie Davis, who is leaving the agency after 15 years to take a pause in her career. Kelly will be based in New York and report to Assembly’s global CEO Rick Acampora….Stagwell

The numbers 100 million — Households reached by NBC and Bravo each month, according to Comcast. $372 million — Peacock’s narrowed loss numbers following a loss of $825 million in the same period last year. 36 million — Peacock subscribers, growing 16% year over year. $4.9 billion — Peacock’s full-year revenue, a 46% increase year…The

Alyssa Kratz has announced her departure from WPMT in Harrisburg, Pennsylvania and from local TV news. Saying she’d reached the point where she’s ready for more work-life balance to be closer to home, she said her last day at the Fox affiliate was yesterday. “Over the last 7.5 years, this career has allowed me to…Alyssa