Ciencias de la comunicación

Four companies — WPP, Publicis Groupe, Omnicom Group, and Interpublic Group (IPG) — have dominated the advertising industry for years, yet they aren’t all the same. Some chief executive officers, for example, earned a lot more than the others last year. Now that Omnicom and Interpublic plan to merge, creating the world’s largest ad conglomerate,…Four […]

NBCUniversal is continuing to bolster its ads team. Today, NBCU announced that former Roku executive Kristina Shepard will join its advertising and partnerships team as executive vice president of streaming and performance sales and partnerships. Shepard will join the company next month, having oversight of all programmatic, digital, and performance sales while reporting to Alison…NBCUniversal

Upon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the potential merger could impact the TV marketplace. Ross Benes, a senior analyst with eMarketer, said if the deal goes through without any significant delays or divestment requirements, it could add more scale to the connected…Upon

In what is without a doubt one of the top five episodes of Seinfeld, George is regaling his moment as a “marine biologist” with Jerry, Kramer, and Elaine: “The sea was angry that day, my friends, like an old man trying to send back soup at a deli!” George’s “perfect storm” also perfectly captures what…In

The NBA has spent the past few decades planting its flag in Christmas Day–much the same as the NFL has staked out Thanksgiving–returning this year with a remake of its seminal “Jingle Hoops” ad from 2013. The new 30-second commercial is more elaborate in its production style, versus the stripped-down and streamlined live-action original, with…The

In light of THE news (do we treat this like the Super Bowl without saying exactly what it is?)–for me, as the CEO of an independent agency, it’s an interesting time to reflect. As a former employee of both holding companies, Omnicom and IPG, and truly growing up a child of “Big Advertising,” I’m fascinated…In

Matt Gaetz is trading a career in government for a career in TV news. The former Florida congressional representative will join the conservative-leaning One America News network in January as host of The Matt Gaetz Show. “OAN is blazing a trail in media, embracing not just traditional news but the platforms where Americans are going–streaming,…Matt

If Omnicom’s acquisition of Interpublic (IPG) goes as planned, the ‘big six’ holding companies will become the ‘big five’ before 2025 is done. Through its reported $13.25 billion acquisition of its rival, Omnicom will now be the dominant network in the U.S., competing with French powerhouses Publicis Groupe and Havas, U.K.-based WPP, and Japan’s Dentsu…If