Ciencias de la comunicación

For the second year in a row, Mountain Dew is using the biggest stage in advertising to promote its fan-favorite Baja Blast flavor. This time, it has enlisted Latin artist Becky G to bring the “Do the Dew” spirit to Super Bowl 59. Mountain Dew released a 15-second teaser of its Super Bowl spot on…For

Getting the backing of a major celebrity is a tried-and-true way to break through at the Super Bowl. But instead of A-listers, Instacart is betting on the endorsement of some of America’s most iconic mascots for its Super Bowl debut. The grocery delivery service’s 30-second spot features nine recognizable mascots from well-known CPG brands, including…Getting

At the Next of Netflix 2025 event this week, the streaming giant revealed its upcoming programming slate for the new year, and there are several takeaways for advertisers. The presentation, which took place live at the Egyptian Theatre in Los Angeles, included special guests WWE superstars CM Punk and Rhea Ripley, Guillermo del Toro, Ben…At

Every year, the Super Bowl gets a little more super-sized. Nearly 124 million viewers tuned in for Super Bowl 58, and brands shelled out $7 million for a 30-second ad to get in front of them. They’re doing the same again for Super Bowl 59–in fact, they bought out Fox’s in-game ad inventory before November….Every

Don’t believe in magic? RJ Lynch just might change your mind. The social media pro, most recently at Crispin, has wielded magic since childhood, doing everything from sleight-of-hand to summoning the ghost of Harry Houdini. No, really. While working as PR director at The Houdini Museum in New York, Lynch convened a seance on an…Don’t

Chief marketing officers, no matter how creative or charismatic, shouldn’t get all the credit when a company succeeds. At the same time, they don’t deserve all the blame when it stumbles. Tariq Hassan, who recently announced plans to leave the company, joined McDonald’s as its U.S. chief marketing and customer experience officer in September 2021….Chief

Digital media company Hearst, home to editorial titles including Esquire, Cosmopolitan, and Country Living, named the marketing agency PMG as its agency of record on Tuesday. According to David Carey, its senior vice president of public affairs and communications, it is the first time in at least 15 years that the company has awarded its…Digital

The numbers $164.5 billion — Meta’s 2024 revenue, up 22% compared to 2023. Q4 revenue was $48.39 billion, up 21% year-over-year. 3.35 billion — Daily active people on Meta’s family of applications in December 2024, a 5% rise from the same month in 2023. Ad impressions delivered across Meta’s family of apps rose 6% year-over-year…The

Food company Welch’s is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to disclose the agencies that are pitching. The review marks a shift in Welch’s agency strategy, as it moves away from working with a single agency…Food

On the heels of a global restructure, AKQA has unveiled a new leadership team in the Americas. Tesa Aragones, formerly president of North America, has been elevated to CEO of the region, a first for the agency. Meanwhile, Jabari Hearn, previously managing partner, steps into the role of chief marketing and growth officer, filling a…On