Ciencias de la comunicación

Ticker: News Networks Mark the 1 Year Anniversary of the Oct. 7 Attacks

Top of the Ticker: Monday marked the one year anniversary of Hamas’ Oct. 7 attack against Israel. The broadcast, cable and streaming news outlets marked the occasion by reporting from the region as the tentacles of the war continue to spread throughout the Middle East. Last week, NBC News Now premiered the documentary, Freed: One…Top […]

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Netflix’s Jake Paul and Mike Tyson Fight Secures Sponsorship Heavyweights

It’s the first day of Advertising Week, and Netflix wants to deliver knockout partnerships for its upcoming Jake Paul vs. Mike Tyson fight. Top line The streaming service and Most Valuable Promotions have now partnered with Celsius, DraftKings Sportsbook, Experian, Meta Quest, and Spaten (Brazil) as presenting sponsors for the live event, which takes place…It’s

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Here’s Where You Can See Kamala Harris and Tim Walz on TV This Week

It’s media blitz time for Vice President Kamala Harris and her running mate Gov. Tim Walz. The Democratic duo are making multiple appearances on a variety of outlets this week as Election Day draws ever closer. Here’s TVNewser’s round-up of where you can expect to see former President Donald Trump and his running mate J.D….It’s

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Apple Wants Its iPhone 16 Pro to ‘Capture’ Amateur and Professional Filmmakers Alike

Apple is touting the filmmaking capabilities of its iPhone 16 Pro with “Capture,” a short film that debuted Monday. Aoife McArdle directed “Capture,” which salutes classic cinematic tropes with real stunts and effects, demonstrating the iPhone 16 Pro’s ability to shoot Hollywood-quality video due to features like its 4K video resolution, 120-frame-per-second rate, and the…Apple

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How 3 Creators Found Brands to Back Their Content

Creators make it look like cranking out content is a breeze with slick posts for social media. But the reality is that creating content requires expensive high-end equipment like cameras and a significant amount of time editing and brainstorming new ideas. And creators are hungry for brand deals that offset some of the costs. In…Creators

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Behold the Boogeyman: Brands Latch Onto Halloween for Creepy Campaigns

It wouldn’t be a proper Halloween without a nightmare-inducing clown, and Six Flags obliges with just such a creature that terrorizes young housemates and then backseat drives them to a theme park outing. The 5-minute film, a narrative first for the brand from creative agency TMA, leans heavily into the horror genre, adding a tension-busting,…It

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Here’s Where You Can See Donald Trump and J.D. Vance on TV This Week

With Election Day getting closer and closer, both presidential campaigns are stepping up their media game. Here’s TVNewser’s round-up of where you can expect to see former President Donald Trump and his running mate J.D. Vance sitting for interviews this week. (All times ET.) Monday, Oct. 7 Trump will make a pre-recorded appearance on The…With

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Sesame Workshop CMO Samantha Matlin Exits as the Show Faces Changes

The top marketing executive at Sesame Workshop, Samantha Maltin, is waving goodbye to Big Bird, Cookie Monster, and Elmo, according to reports. Business Insider reported Friday that Maltin–who has been executive vice president and chief marketing and brand officer at the global nonprofit behind Sesame Street since 2019–is leaving for a new role at St….The

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