THE AD: After making friends with a bunch of suburban kids in a Totino’s spot released in October, Chazmo–the pizza-roll-eating space alien–has decided it’s time to return home. Regrettably, a mechanical mishap with his spaceship kills Chazmo instead. MY HOT TAKE: Boys aged 12 to19 consume more pizza than any other demographic, so why is…THE […]
THE AD: This formula has a proven track record: center your Super Bowl ad around a quirky or adorable talking animal and give him some sassy dialogue. A cherry on top? The spokescritter’s gift of gab comes courtesy of someone famous, preferably with a distinctive and recognizable voice. NerdWallet checked all these boxes with its…THE
Super Bowl Instant Replay: Kieran Culkin as a Chatty Whale Elevates NerdWallet’s Ad Read More »
Nutrients, Vol. 17, Pages 604: Nutritional Intake and Sensory Processing in School-Aged Children with Autism Spectrum Disorder Nutrients doi: 10.3390/nu17040604 Authors: Audrey Olson Jenna R. Krall Ancha Baranova Margaret Slavin Background: Individuals diagnosed with autism spectrum disorder (ASD) commonly experience sensory processing that differs from general-population norms, and the autistic lived experience of eating includes
Este trabajo aporta una reflexión sobre el papel que desempeña la comunicación de la ciencia para informar a la ciudadanía. ¿Qué explicar?, y ¿cómo comunicarlo? Estas son las dos preguntas clave que nos planteamos para alcanzar la eficiencia de una comunicación científica. Entendemos que el proceso de comunicación no solo depende de la claridad y
Comunicación en ciencia: Puente para una ciudadanía informada Read More »
Los carteles sirven como un medio potente para transmitir mensajes e ideas a amplias audiencias, y aunque provienen de diferentes contextos, los diseñadores gráficos frecuentemente producen diseños visualmente similares. A pesar de la ausencia de influencias directas, estas similitudes persisten a través de las fronteras internacionales. Esta convergencia plantea la pregunta: ¿por qué ocurren estas
Explorando las similitudes en los carteles de diseñadores internacionales: Read More »
El presente trabajo hemerográfico busca cuantificar, identificar y analizar la relevancia de la obra de los ilustradores y dibujantes más destacados en la revista Mundo Hispánico. Las revistas ilustradas gozaban de gran popularidad durante la posguerra española, en ellas convivieron reconocidos artistas con jóvenes que comenzaban su carrera e intentaban introducirse en los circuitos artísticos
The Super Bowl isn’t just a football game–it’s the advertising world’s ultimate platform. Brands put their best creative minds on these 30-second spots, battling to captivate millions of viewers with messages that resonate and stick long after the final whistle. Years ago, when we introduced the NSX to the world for Acura’s Super Bowl spot,…The
How to Nail Emotion-Led Ads at the Super Bowl and Beyond Read More »
With over 120 million eyeballs watching, the Super Bowl is an easy way for advertisers to generate national buzz. For the same reason, it’s also the quickest way to crash and burn if an ad falls flat. At $8 million pop for a slot in this year’s Big Game, hedging bets on a spot designed…With
9 of the Biggest Super Bowl Ad Fumbles Read More »
My name is Fred Cunha, and I go to every Super Bowl but have never seen the game. For 51 weeks of the year, I serve as vice president of partnerships development at XR Extreme Reach, a role well aligned with my 25-plus years of broadcast and digital media industry leadership. It’s the work I…My
What It’s Like to QA Every Super Bowl Ad Read More »
In this episode of The Speed of Culture podcast, Matt Britton speaks with Andrew Messina, svp of sales at Disney Advertising. Andrew delves into how Disney leverages live sports, streaming, and personalized advertising to connect with audiences and drive brand success. “Live sports is huge for us,” he says on the podcast. “We continue to…In
Disney’s Andrew Messina on Creating Unforgettable Brand Moments Read More »
